Country Marketing Manager (TH)

Want to be part of the fastest growing startup that is at the intersection of Retail, Fintech and Data?

Qashier is looking for an amazing Country Marketing Manager to support our growth!

We are a dynamic and fast growing team that is excited about commerce, retail and payments, and the opportunity to transform these industries with data and technology. 

We are looking for a passionate individual to lead our Marketing team and to oversee our marketing function in Thailand. If you have strong experience in the area of point of sale/payment systems, digital marketing, campaign management, and inbound lead generation, this role might be for you.


Responsibilities

• Develop and manage the marketing function for our business in Thailand. You’ll take the lead on developing the marketing strategy in line with the company’s objectives. You’ll be responsible for developing acquisition strategies, identifying new customers, supporting lead generation efforts, and creating landing pages and promotions. You’ll manage the company’s advertising campaigns and budgets.
• Optimising customer awareness, acquisition and conversion rates. You’ll develop multi-channel marketing strategies with the aim of driving product awareness and adoption. You’ll help to keep a keen eye on our marketing metrics and to ensure healthy engagement and conversion rates.
• Identify, nurture, and convert MQLs through targeted campaigns and personalized content. Utilize tools such as HubSpot for lead scoring and segmentation to optimize conversion paths.
• Work with cross functional teams to develop communication and campaigns across the entire merchant lifecycle. You’ll work with teams across Sales, Business Development and Account Management to ensure our brand message is strong and consistent across the merchant lifecycle - from onboarding and training to growth and retention.

Requirements

• 3-5 years of experience in digital marketing. Experience in B2B/SME marketing preferred
• Strong track record of leading and managing a successful marketing team
• Knowledgeable in traditional marketing, digital marketing, social media marketing, SEO, SEM, content marketing strategies & CRM
• Familiar with and be able to plan budget, strategies and optimise paid ads (Google Ads, FB/IG Ads, Youtube Ads, etc), as well as Wordpress CMS
• Strong bilingual skills (English & Thai) to communicate effectively with local and international teams
• Strong analytical skills with proficiency in using CRM tools like HubSpot and customer engagement platforms like Intercom.
• Able to accurately measure campaigns in terms of CPA, CPC, reach, engagement etc
• Strong sense of ownership and results driven
• Passionate about technology, payments and the retail space
• Comfortable working in a fast-paced startup environment with the ability to pivot strategies as needed.

Why join Qashier?

• Be at the forefront of a fast-growing startup in an exciting sector. Qashier’s innovative platform combines the latest developments in Cloud technology, Payments and Data to transform the Retail, F&B and Beauty industries. You’ll play a crucial role on the growth of a revolutionary product that will become a key platform behind successful retail businesses in the region.
• Amazing growth and learning opportunities. We are a tight knit team where everyone grows together. You’ll be working directly with the management team to steer the growth of the company. This is a great opportunity for someone who is keen to challenge themselves and break boundaries, and to work in a company dedicated to your success, growth and advancement.
• Make a strong impact with your work. You’ll be working directly with hundreds of small businesses across the region where the work that you do will make a direct impact to the success of these businesses.

ABOUT QASHIER
Qashier (qashier.com) is a venture-backed startup that provides smart point-of-sale (POS) solutions that help merchants digitise their businesses. We are transforming the way retail operations and payments is done. Our flagship product is the Qashier Smart Terminal, a connected, multi-purpose device that combines a cloud-based POS software, integrated payment acceptance and a proprietary app store in one uniquely designed device. Manage entire stores (and businesses) with just one sleek terminal on the counter!