Regional Performance Marketing Specialist

About the job

Qashier is seeking a Performance Marketer to be based in our Malaysia office located in Kuala Lumpur. The ideal candidate for this position is a highly experienced performance marketer with hands-on knowledge across popular DSPs such as Meta, Instagram, Google, Mobile App (AdMob), In-App Ads, MMPs, and other paid advertising platforms. He/she has at least 5 years of hands-on work experience in performance marketing in either agency or in-house and a track record of delivering highly successful lead gen campaigns.

What we offer

• The most brilliant minds we can get because we believe in hiring top-quality talents.
• Tech-savvy people, hardware, software, and processes because we dont like being held back.
• Empowering and transparent culture means you will receive feedback as much as you give them. We are young and eager to improve.
• We set you up for success with an overall supportive and driven company culture.
• Young and dynamic team. We respect all individuals.
• Ownership in your area of expertise, refer to all the points above.
• Perks such as birthday leave, Flexi benefits including TCM, optical, hotel staycation, gym membership and more.



What is expected

• Shadow, support, and report to the Regional Manager Manager, You will strategize, plan, and execute effective digital marketing campaigns, focusing on performance marketing and social media strategy to achieve business objectives such as generating leads, mobile app downloads, and building brand awareness. You will also provide support to other marketing teammates with their various marketing projects/campaigns.
• Responsible for implementing effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Meta, Google, Programmatic, and other paid advertising platforms.
• Growth hacking and optimizing acquisition channels to reduce respective and overall blended CAC. Result-driven and resourcefully acquire leads at scale for respective business units.
• Keep abreast of the latest digital marketing updates and innovations to elevate Qashier's digital presence and performance.
• Full-stack digital performance marketer who strategies, set-up, implements, and tracks attributions across major DSPs such as GMP , Meta Ads, Tiktok ads, LinkedIn, and programmatic.
• Support the Regional Performance Manager on paid digital initiatives and end-to-end execution on a wide range of digital paid campaigns to drive awareness, education, consideration, and conversions.
• Support the Marketing team with app store optimization (ASO).
• Manages SEO agencies to increase overall web traffic and SERP to drive organic leads.
• Measurement of ROAS through vigorous AB testing to lower CPL and CAC.
• Strong foundation of marketing analytics and reporting.
• To uphold the integrity of Qashiers vision and key beliefs to empower 1 million SMEs in today's digital economy. 

Requirements

• Bachelors degree in Business, Marketing, or other related discipline.
• Advanced knowledge on Online Advertising platforms and Analytics tools for online channels (e.g. Mobile DSPs/networks, Mobile App Ads, MMPs, Google Analytics, Google, & Meta)
• Experience with mobile-specific project management and In-app marketing is a plus.
• Only candidates with a minimum of 5 years of experience in digital paid from digital marketing agencies or advertising agencies should apply.
• Target driven individual with a proven track record of delivering digital lead generation and mobile app downloads.
• Collaborate with creative designers, and ability to write ad copy to develop creative assets, including visual, infographics, and other marketing collateral.
• Portfolio and technical assessment are required for shortlisted candidates.
• Ability to work collaboratively across cross-functional/cross-department teams and with individuals with diverse job responsibilities and backgrounds.
• Create compelling and engaging content for various marketing materials, including ad copy, and social media content.
• Knowledge in SEA B2B and B2C market.
• Excellent verbal & written fluency in English (additional language is a plus) and interpersonal skills with influencing and negotiation capabilities.

About Qashier

Qashier (qashier.com) is a venture-backed startup that is transforming the way retail and F&B operations manage payments, loyalty programs, and business data. Our Qashier SuperTerminal is an all-in-one, cloud-based POS device that allows merchants to streamline their operations while offering integrated payment solutions. With Qashier, merchants get the tools they need to grow their business efficiently.

Ready to Make an Impact and Join a Fast-Growing Team?

Click Apply or reach out to puiyi.sum@qashier.com to start your journey with Qashier today!