VP for Sales & Marketing

Job Summary:

We are looking for a highly experienced Vice President for Sales and Marketing to lead the full commercial strategy and revenue growth of a multi-brand lubricants business across domestic and export markets.

This executive leadership role will oversee sales, marketing, trade marketing, key account management, channel development, distributor management, and international business growth. The ideal candidate is a strong commercial leader with proven experience driving revenue, expanding market share, building brands, managing multiple sales channels, and leading high-performing sales and marketing teams.

Key Responsibilities:

• Lead the overall sales and marketing strategy to drive revenue growth, market share expansion, brand awareness, and profitability.
• Own and manage the commercial P&L, including revenue targets, gross margins, trade spend, pricing, and commercial expenses.
• Develop and execute long-term commercial plans across domestic and export markets.
• Lead the national sales organization across key regions in the Philippines, including Metro Manila, Luzon, Visayas, and Mindanao.
• Build and strengthen distribution networks, including distributors, sub-distributors, direct dealers, and key accounts.
• Drive growth across multiple channels, including traditional trade, modern trade, OEM dealer networks, industrial and B2B accounts, fleet and commercial accounts, retail service channels, and e-commerce.
• Lead brand strategy and portfolio management for multiple lubricant brands and product lines.
• Develop and execute marketing plans, trade marketing programs, digital campaigns, product launches, and brand-building initiatives.
• Manage key accounts and high-value industrial customers in sectors such as mining, construction, power generation, marine, manufacturing, logistics, fleet, and government.
• Lead export market development, including distributor appointment, pricing strategy, product registration, market entry planning, and international business growth.
• Oversee product portfolio strategy, pricing, SKU rationalization, new product development, and commercial launch plans.
• Manage relationships with OEM partners, international brand partners, distributors, agencies, and strategic customers.
• Implement sales force effectiveness programs, including route-to-market planning, field execution standards, performance scorecards, sales training, and coaching.
• Monitor market trends, competitor activities, pricing movements, customer behavior, and channel performance to identify growth opportunities.
• Present commercial performance, business plans, market updates, and strategic recommendations to senior leadership.
• Build, lead, and develop a high-performing commercial organization across sales, marketing, key accounts, export, and trade marketing.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Chemical Engineering, or a related field.
• MBA or postgraduate degree in Marketing, International Business, Business Administration, or related discipline is an advantage.
• Minimum of 15 to 20 years of progressive sales and marketing experience.
• At least 7 to 10 years of senior commercial leadership experience, such as Vice President for Sales and Marketing, Commercial Director, Country Manager, General Manager, or equivalent.
• Strong background in lubricants, petroleum products, automotive, industrial products, FMCG, industrial chemicals, manufacturing, or a related industry.
• Proven experience managing full revenue accountability and commercial P&L.
• Strong experience in multi-channel sales, distributor management, key account management, trade marketing, and brand development.
• Solid understanding of traditional trade, modern trade, OEM dealer networks, industrial B2B, fleet, retail, and e-commerce channels.
• Experience managing high-value industrial, institutional, fleet, and government accounts.
• Experience in export market development or international distributor management is preferred.
• Strong commercial acumen, including revenue forecasting, pricing strategy, margin analysis, trade spend optimization, and marketing ROI.
• Excellent leadership, negotiation, stakeholder management, and executive communication skills.
• Proven ability to lead large commercial teams and drive performance across sales and marketing functions.

Nice-to-Have:

• Strong knowledge of the lubricants industry, including automotive, motorcycle, industrial, marine, and specialty lubricant products.
• Familiarity with lubricant standards and specifications such as API, ACEA, JASO, SAE viscosity grades, and OEM requirements.
• Experience managing multiple brands, licensed brands, OEM-related products, or international brand partnerships.
• Experience working with advertising agencies, digital agencies, media partners, and trade marketing vendors.
• Strong background in route-to-market strategy, sales force effectiveness, field execution, and distributor performance management.
• Experience with product registration, export documentation, market-specific labeling, and cross-border commercial requirements.
• Data-driven mindset with the ability to use market data, sales reports, financial analysis, and commercial dashboards to support decision-making.
• Comfortable working at both strategic and hands-on execution levels.

Compensation:

Competitive executive compensation package, with possible performance-based incentives aligned with revenue growth, profitability, market share expansion, and business objectives.