Category & Brand Manager (Coffee/F&B)

A fast-growing consumer goods company is seeking an experienced Category & Brand Manager to lead and grow a food and beverage portfolio. This is a hands-on commercial leadership role with full ownership of business performance—not a marketing support position.

The ideal candidate combines strong commercial acumen with strategic thinking and execution. You'll be responsible for driving revenue growth, managing profitability, expanding distribution channels, and leading go-to-market initiatives across multiple customer segments.

MUST HAVE HORECA AND FOOD SERVICE EXPERIENCE

Key Responsibilities

Business & Commercial Performance

• Own the full P&L for the assigned product category, including revenue, gross margin, and overall profitability.
• Develop and execute pricing strategies across retail, wholesale, and food service channels.
• Monitor category performance and identify opportunities to improve sales, margins, and market share.
• Prepare regular business reviews and performance reports for senior leadership.

Channel & Distribution Development

• Build, expand, and manage a network of resellers, distributors, and channel partners.
• Lead partner recruitment, onboarding, engagement, and performance management.
• Strengthen relationships with key accounts across food service, hospitality, and retail sectors.

Product & Category Growth

• Identify market opportunities, category gaps, and product expansion initiatives.
• Recommend and launch new SKUs based on customer needs, market trends, and commercial potential.
• Develop and execute go-to-market plans for new and existing products.

Demand Planning & Operations Coordination

• Drive demand forecasting and collaborate closely with operations and supply chain teams to ensure inventory availability.
• Balance growth objectives with inventory efficiency and working capital targets.

Team Leadership

• Lead and develop a small commercial team.
• Set performance targets, conduct pipeline reviews, and drive accountability for results.
• Foster a high-performance, customer-focused culture.

Qualifications

• Minimum 5 years of experience in Category Management, Brand Management, Business Development, or a senior commercial role.
• Demonstrated success growing a product line, brand, or category in a competitive market.
• Experience building, managing, or scaling reseller, distributor, or channel partner networks.
• Background in FMCG, food & beverage, food service, or B2B distribution.
• Strong commercial and financial acumen, including pricing, margin management, forecasting, and P&L ownership.
• Proven experience leading and developing sales or commercial teams.
• Customer-facing and field-oriented, with a preference for spending time in market and with customers.
• Experience using CRM platforms and sales management tools.