Marketing Head

About the Job

This role offers an opportunity for a creative, commercially driven Brand Marketing Manager to strengthen brand presence, build customer preference, and develop marketing strategies that translate into measurable sales and business growth.

It is a hands-on leadership role combining brand management, creativity, consumer insights, campaign development, and commercial performance. Strong Manager-level candidates who have handled major consumer brands and are ready to take on broader ownership of brand and marketing strategy are encouraged to apply.

The ideal candidate brings experience from FMCG or retail, together with exposure to the oil & gas industry, and understands how to build brands in highly competitive consumer markets.

What You'll Do

Brand Strategy & Management

• Develop and strengthen the overall brand strategy, positioning, and market presence.
• Use consumer insights, market trends, and competitive analysis to identify opportunities for brand growth and differentiation.
• Translate brand direction into clear go-to-market strategies and marketing initiatives.
• Maintain a consistent brand identity and customer experience across different touchpoints.
• Act as a strong brand champion across internal teams and external partners.

Creative & Campaign Leadership

• Lead the development of creative, insight-driven marketing campaigns that encourage customer engagement, product trial, loyalty, and sales.
• Oversee marketing and advertising initiatives from planning through execution and evaluation.
• Provide creative direction and ensure marketing materials remain aligned with the brand strategy.
• Work closely with agencies, internal teams, retail operations, and other stakeholders.
• Manage campaign timelines, budgets, and performance expectations.

Consumer & Market Insights

• Monitor consumer behavior, market trends, competitors, and industry developments.
• Translate customer and market insights into stronger campaigns, promotions, and brand initiatives.
• Maintain a strong understanding of the marketing mix, including promotions, channels, pricing, customer experience, and loyalty.
• Identify opportunities to keep the brand relevant and competitive in the market.

Sales-Driven Marketing & Growth

• Develop marketing strategies that contribute directly to sales, customer acquisition, customer loyalty, and overall business growth.
• Measure campaign performance against agreed KPIs and commercial objectives.
• Use data and performance insights to continuously improve marketing activities.
• Identify growth opportunities across digital, experiential, partnership, retail, and other marketing channels.
• Ensure marketing investments deliver meaningful commercial outcomes.

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• At least 5 years of experience in Brand Management, Marketing, or a similar role.
• Strong background in FMCG and/or retail or other major consumer-facing businesses.
• Experience handling large, established, or highly competitive consumer brands is strongly preferred.
• Oil & gas industry exposure is required.
• Open to strong Manager-level candidates with the potential to take on broader marketing leadership responsibilities.
• Strong experience in brand building, creative development, consumer marketing, and market positioning.
• Strong sales-driven and commercially focused marketing mindset.
• Proven ability to develop multi-channel marketing campaigns from strategy and creative development through execution and performance evaluation.
• Strong analytical skills with the ability to turn consumer and performance data into actionable marketing strategies.
• Creative, innovative, and able to bring fresh ideas and a modern consumer perspective to the business.
• Strong communication, leadership, and stakeholder management skills.
• Up-to-date with current marketing trends, digital platforms, consumer behavior, and retail marketing practices.
• Proficient in Microsoft Excel, Word, and PowerPoint. Experience with CRM, marketing analytics, or campaign management platforms is an advantage.

Why Join?

Take on a high-impact marketing role where you can combine creativity, brand building, and commercial strategy to influence customer preference and business growth while taking greater ownership of the overall marketing direction.