Finance Manager

About the Role

We are looking for a commercially minded Finance Manager to take ownership of the company's day-to-day financial management, turn data into meaningful business insights, and provide early visibility on financial risks and opportunities.

This role will sit above the bookkeeping and BAS function, work closely with the commercial and operations team, and report directly to the Founder and CEO as a trusted finance partner.

The ideal candidate is hands-on, commercially sharp, confident with numbers, and able to translate financial insights into clear, practical recommendations for business decision-making.

Key Responsibilities

Management Reporting and Month-End

• Own the monthly close process and produce timely, accurate management accounts covering profit and loss, balance sheet, and cash flow across multiple territories.
• Consolidate multi-currency results in AUD, GBP, and USD, and reconcile intercompany positions between entities.
• Present monthly results to the CEO with clear, plain-English commentary on what the numbers mean and what actions they call for.

Planning, Budgeting, and Target Setting

• Build and own the annual budget with the CEO, setting revenue, margin, and spend targets by channel and territory.
• Track actual performance against budget and targets each month, clearly explaining key variances.
• Model scenarios for major business decisions such as product launches, manufacturing commitments, and retail expansion, using confirmed figures and flagging any missing inputs.

Cash Flow and Working Capital

• Maintain a rolling cash flow forecast and manage the timing of supplier payments against incoming revenue.
• Manage working capital across inventory, receivables, and payables, including active management of aged debtors.
• Provide early visibility of any cash pressure before it becomes a business issue.

Commercial and Media Performance

• Apply financial discipline to media investment across television and digital channels by tracking return on ad spend, customer acquisition cost, and payback period.
• Hold media and marketing partners accountable to the numbers they commit to.
• Analyze channel and product profitability, and flag underperformance or demand softening early.

Data, Systems, and Controls

• Own the integrity of financial and operational data across Cin7, Xero, Shopify, and connected systems.
• Ensure data flowing between systems is reconciled, accurate, and reliable for reporting.
• Maintain sensible internal controls to ensure money cannot leave the business without proper authorization.

Team and Stakeholder Management

• Manage, support, and develop the Inventory Data Administrator.
• Oversee and quality-check the work of the external bookkeeper, ensuring clean numbers are ready for BAS preparation.
• Act as the main point of contact for external accountants.

Qualifications

• CA or CPA qualified, or qualified through substantial equivalent experience.
• Strong background in management accounting and financial planning and analysis.
• Comfortable working across multiple currencies and multiple legal entities.
• Commercially minded, with the ability and confidence to challenge spend and business partners based on the numbers.
• Confident working with finance and inventory systems, as well as data; ideally including Xero and a platform such as Cin7.
• Able to translate financial insights into plain English for a non-finance CEO.
• Experience in e-commerce, retail, consumer goods, or direct response is highly regarded.
• Exposure to international or cross-border operations is an advantage.
• Experience managing or mentoring a junior team member is preferred.