Marketing Officer

Job Description:

The Marketing Officer will be responsible for planning and implementing marketing strategies, promoting the company's products and services, coordinating marketing campaigns, managing social media and digital marketing activities, conducting market research, and assisting in brand development to achieve the company's business objectives.

SPECIFIC TECHNICAL COMPETENCES

1. Implementing Approved Advertising Campaigns

The key steps involve developing promotional concepts, securing budget approval, collaborating with ad agencies to create and review materials, ensuring correct ad placement, and maintaining relationships with media agencies through regular visits.

2. Facilitating the Implementation of Annual Marketing Calendar

The process involves planning a year-round events calendar, developing promotional materials, marketing events in advance, coordinating with departments and tenants, assigning tasks, and analyzing event success through consumer feedback, costs, and foot traffic.

3. Participating in the Implementation of Brand Building Initiatives

The role involves installing advertising signage strategically to boost revenue, managing the company's website to reflect the brand and engage visitors, developing and maintaining promotional materials aligned with brand standards, and handling public relations and corporate communications to ensure consistent brand messaging.

4. Overseeing Implementation of Visual Merchandising Strategy

Review and recommend design concepts, oversee display setup, and ensure compliance with brand standards.

5. Liaising with Pawnshop Branches/Tenants in Promoting Marketing Partnership

Liaise with Pawnshop Branches tenants and partners to promote marketing initiatives, coordinate co-promotions, manage communications, and participate in relevant meetings to support marketing events.

6. Implementing Market Research and Studies

Conduct market research on competitors and consumer trends to develop effective marketing strategies. Evaluate current strategies based on objectives and market factors, and recommend improvements.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• At least Three (3) – Five (5) year of relevant marketing experience is preferred.
• Excellent communication and interpersonal skills.
• Proficient in Microsoft Office and social media marketing platforms.
• Creative, organized, and capable of managing multiple projects.
• Willing to work on-site and travel when necessary.