Senior Marketing Operations Specialist

About the Role

Help marketing teams improve the systems, workflows, and data behind successful campaigns.

The Senior Marketing Operations Specialist improves marketing performance through process optimization, project management, and marketing technology. You will work with internal teams and enterprise clients to connect marketing platforms, streamline campaign and lead management, and improve visibility into marketing's contribution to revenue.

This role offers the opportunity to solve operational challenges, explore new technologies, and mentor other marketing operations professionals.

Key Responsibilities

• Optimize marketing systems and processes. Plan and execute operational improvements across website content management systems (CMS), marketing automation platforms, customer relationship management (CRM) databases, and analytics and reporting tools.
• Manage automation and integrations. Oversee lead routing, automated workflows, integrations between marketing technology platforms, system implementations, and data migrations.
• Improve campaign and lead management. Establish scalable processes that support consistent execution and follow marketing operations best practices.
• Resolve operational issues. Troubleshoot workflow and process problems, identify their causes, and implement practical improvements.
• Strengthen measurement and reporting. Improve visibility into marketing activities, investments, and their contribution to business results.
• Document and refine workflows. Maintain clear process documentation and coordinate changes with relevant teams, ensuring responsibilities and handoffs are understood.
• Guide and mentor colleagues. Provide leadership and support to Marketing Operations Specialists and Associates.
• Explore new technologies. Evaluate new tools and platforms and lead exploratory projects that could improve marketing efficiency and effectiveness.

Qualifications

• 4–6 years of relevant work experience in Marketing, Information Technology, Engineering, or a related field.
• Strong critical thinking and problem-solving skills, with the ability to identify opportunities for process improvement.
• Project management and data management capabilities to support marketing operations initiatives.
• Ability to collaborate with internal teams and enterprise stakeholders and communicate workflows and process changes clearly.
• Ability to guide colleagues, share knowledge, and support improvements across marketing functions.

Preferred Qualifications

• Hands-on experience with Salesforce, Marketo, HubSpot, or similar CRM and marketing automation platforms.
• Certification in email marketing or a marketing automation platform.

Apply Now

If you enjoy improving marketing systems, solving workflow challenges, and helping teams deliver measurable results, we'd like to hear from you.