Job Description – Graphic Artist and Copywriter

Work Schedule: 9:00 AM – 6:00 PM

Position Summary

The Graphic Artist and Copywriter is responsible for developing compelling visual and written content that supports brand, marketing, and internal communication objectives. The role combines creative design expertise with strong copywriting skills to produce engaging campaigns, digital assets, and brand materials across multiple platforms.

Key Responsibilities

• Translate creative briefs into compelling visual concepts and cohesive design directions.
• Create high-quality creative assets, including posters, videos, infographics, and other marketing materials, and adapt them for different formats and channels.
• Develop and maintain brand elements such as logos, color palettes, typography systems, and visual identity guidelines.
• Craft clear, engaging, and audience-appropriate copy for marketing campaigns, brand communications, and internal communications.
• Develop compelling headlines, taglines, calls-to-action, and storytelling content that drive engagement and support business objectives.
• Ensure consistency of brand voice, messaging, and visual identity across all communication materials.
• Leverage AI-assisted creative tools to support ideation, content development, and design exploration while maintaining quality standards.
• Bachelor's Degree in Graphic Design, Fine Arts, Visual Arts, Advertising/Media, Creative Multimedia, Mass Communications, or a related field.
• Highly proficient in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, or related applications).
• Experience using additional creative and editing tools such as Hailuo AI and Canva.
• Relevant professional experience in copywriting, content creation, or a similar creative role.
• Excellent command of language, storytelling, and messaging.
• Exceptional eye for layout, typography, visual hierarchy, and overall aesthetics.
• Ability to translate concepts into visually compelling designs aligned with brand and communication objectives.
• Ability to adapt tone, voice, and messaging for different audiences, platforms, and communication styles.

Qualifications

Expected Deliverables

Creative concept and design direction – approximately 1 output per week

Posters, videos, infographics, and related creative assets – approximately 1 output per week

Brand elements and identity assets – approximately 1 output per month

Copywriting and communication materials – approximately 1 output per month