Marketing Officer

The Marketing Officer plays a key role in executing brand marketing strategies that increase the brand awareness, drive traffic, and boost sales both online and offline. The role involves managing mall mileage annd partnerships, launching marketing campaigns, content management, tracking social media analytics, handling promo execution, managig influencer collaborations, copywriting, and ideating brand-initiated events that resonate with the brand's target market.

Key Responsibilities:

1. Partnerships & Mall Mileage

Coordinate with mall marketing teams to secure mall mileage (LED ads, static placements, mall e-newsletters, in-mall events).

Monitor deliverables and timelines with mall partners to ensure proper brand exposure.

Maintain a database of mall tie-ups and provide reports on visibility secured.

2. Influencer Management

Identify, onboard, and manage influencers that align with the Gingersnaps brand and campaign objectives.

Brief influencers on brand guidelines and campaign direction.

Monitor content delivery and schedule, ensuring high-quality, on-brand outputs.

Track performance of influencer campaigns and provide post-campaign performance reports (reach, engagement, conversions).

Coordinate with internal departments and influencers to ensure smooth delivery of items or PR packages.

3. Marketing Campaign Execution

Assist in the planning, production, and implementation of marketing campaigns across digital, in-store, and mall platforms.

Ensure campaign timelines are followed and that deliverables are aligned across all touchpoints.

Coordinate with cross-functional teams (creative, operations, e-commerce, merchandising) to ensure integrated execution.

4. Social Media Analytics & Support

Review and analyze regular reports on social media performance (engagement, growth, top content, trends).

Suggest optimizations based on analytics and seasonal performance.

Support the Social Media Specialist with content calendar alignment and campaign tie-ins.

5. Promotions & Launches

Help conceptualize promotional activities and launch campaigns (in-store and online).

Coordinate timing and communication plans with Sales and Operations, E-commerce, and Merchandising.

Evaluate promo performance and provide data-backed insights on effectiveness.

6. Admin & Reporting

Maintain the brand marketing calendar and campaign tracker.

Monitor and update marketing budgets for mall mileage, influencer spending, and activations.

Submit reports on marketing activities, mall mileage secured, campaign status, and influencer performance on a monthly basis.

7. Content Management

Support the creation and curation of digital content across all platforms (website, email, social media, e-commerce assets).

Coordinate with the creative team and social media team for content briefs and production timelines.

Ensure all published content adheres to brand tone, visual identity, and campaign objectives.

Monitor content performance and make recommendations for future improvements based on analytics.

8. Copywriting & Brand-Initiated Events

Craft and review clear, engaging, and on-brand marketing copy for campaigns, promos, events, emailers, and in-store communication.

Ensure all written materials are consistent with the brand voice and tailored to the target audience.

Initiate, propose, and support the development of brand-led events that align with marketing goals (e.g., store activations, pop-ups, customer engagement initiatives).

Coordinate with internal teams and external partners for seamless event planning and execution. Provide post-event reports and insights to optimize future initiatives.

Qualifications

• Bachelor's degree in Marketing, Communications, Multimedia Arts, or related field.

• 2-3 years of experience in social media management, copywriting, or digital marketing.

• Strong writing skills with the ability to adapt tone for different brands.

• Familiarity with social media platforms, analytics tools, and content scheduling platforms.

• Creative thinker with a good eye for visuals, trends, and storytelling.

• Strong personality, confident in sharing ideas and working in a fast-paced environment.

• Basic photo/video editing skills are a plus.

• Knowledge of email marketing tools (e.g., Mailchimp, Klaviyo, or similar) is an advantage.

• Experience in mall coordination, marketing mileage tracking, or event support is a plus.