Digital Marketing Specialist (Meta Ads)

We are looking for a results-oriented Marketing Specialist with deep expertise in Meta Ads to drive performance marketing initiatives. The ideal candidate has a strong track record of managing high-performing campaigns and either possesses creative production skills or excels at collaborating with designers to deliver compelling paid content.

Key Responsibilities:

• Strategize, launch, and optimize performance marketing campaigns across Meta platforms (Facebook, Instagram, etc.)
• Monitor and analyze key performance indicators (KPIs) such as CPA, CTR, ROAS, and conversion rates
• Conduct A/B testing to refine audience targeting, creative assets, and bidding strategies
• Collaborate with creative teams to develop engaging video and static ad content
• Deliver data-driven insights and actionable recommendations to improve campaign outcomes
• Stay current with Meta Ads tools, features, and industry best practices

Requirements:

• Minimum of 3 years of hands-on experience managing Meta Ads campaigns with a focus on performance marketing
• Strong analytical skills and the ability to translate data into strategic decisions
• Experience in producing or coordinating the creation of video and visual ad creatives
• Excellent communication and collaboration skills across cross-functional teams
• Proven ability to manage multiple campaigns and meet tight deadlines in a fast-paced environment

Qualifications:

• Meticulous attention to detail and a structured, methodical working style
• Strong organizational skills with experience launching and scaling projects from the ground up
• Familiarity with other digital advertising platforms such as Google Ads and TikTok Ads
• Understanding of conversion tracking, attribution models, and performance measurement tools