Marketing Manager

Q2 HR Solutions is looking for a strategic, creative, and results-driven Marketing Manager to lead our Marketing team. This role is ideal for an experienced marketing professional with a strong background in brand management, digital marketing, lead generation, and team leadership. If you are passionate about building impactful campaigns, driving business growth, and developing innovative marketing strategies, we'd love to have you on our team.

About the Role

The Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen the Q2 brand, generate qualified leads, and support business growth. This role oversees brand management, digital marketing, SEO initiatives, campaign execution, market research, and marketing analytics while leading the Marketing team to achieve organizational goals. Working closely with cross-functional stakeholders, the Marketing Manager ensures marketing initiatives are aligned with business objectives and deliver measurable results.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and execute comprehensive marketing strategies aligned with business objectives
• Lead brand positioning, messaging, and marketing initiatives across all channels
• Establish and maintain a consistent brand identity and architecture across the organization
• Drive brand awareness, customer engagement, and market visibility through integrated campaigns
• Monitor market trends, customer insights, and competitor activities to refine marketing strategies

Campaign Management & Lead Generation

• Plan, execute, and optimize multi-channel marketing campaigns
• Develop lead generation strategies that support business development objectives
• Oversee quarterly lead generation campaigns using digital marketing, email, webinars, paid media, and social platforms
• Manage lead nurturing initiatives and ensure seamless coordination with the Sales Team
• Monitor campaign performance and continuously optimize for higher conversion rates and ROI

Digital Marketing & SEO

• Lead SEO initiatives to improve website visibility, search rankings, and organic traffic
• Oversee content marketing, website optimization, digital advertising, and social media strategies
• Utilize marketing automation and CRM platforms to improve campaign efficiency and lead management
• Ensure marketing content aligns with SEO best practices and supports business objectives

Leadership & Team Management

• Lead, mentor, and develop the Marketing team to achieve high performance
• Foster a collaborative, innovative, and results-oriented work environment
• Establish clear goals, monitor performance, and provide coaching and development opportunities
• Collaborate with Sales and other business units to ensure marketing initiatives support organizational priorities

Marketing Analytics & Business Performance

• Track and analyze campaign performance using KPIs and marketing analytics
• Prepare reports and recommendations based on campaign performance and customer insights
• Manage marketing budgets and ensure efficient allocation of resources
• Drive continuous improvement through data-driven decision-making and performance optimization

Risk, Compliance & Brand Governance

• Ensure compliance with branding standards, intellectual property requirements, and marketing policies
• Support trademark registration, brand protection, and regulatory compliance initiatives
• Monitor marketing risks and recommend strategies to strengthen brand integrity and business continuity

Qualifications

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or any related field

Experience

• At least 5 years of experience in marketing, brand management, digital marketing, or related functions
• At least 2 years of leadership or people management experience
• Proven experience in integrated marketing campaigns, digital marketing, SEO, lead generation, and brand strategy
• Experience using CRM and marketing automation platforms such as HubSpot is an advantage

Skills & Competencies

• Strong strategic marketing and brand management expertise
• Knowledge of digital marketing, SEO, SEM, content marketing, and social media strategy
• Experience in campaign management, lead generation, and marketing analytics
• Strong leadership, coaching, and stakeholder management skills
• Excellent communication, presentation, and project management abilities
• Analytical, data-driven, and results-oriented mindset
• Creative problem-solving skills with the ability to thrive in a fast-paced environment
• Highly collaborative, customer-focused, and adaptable to changing business needs