DIPS - Lead Generation

Responsibilities

• Generate outbound leads by researching target companies, identifying key decision-makers, and creating effective outreach strategies.
• Conduct cold outreach through email, LinkedIn, and other platforms to introduce the companys services and initiate conversations.
• Qualify leads by gathering information, understanding their needs, and determining if they align with our ideal customer profile.
• Develop and maintain a structured lead database using CRM tools, ensuring data accuracy and completeness.
• Set up meetings or calls between potential clients and the sales team.
• Collaborate closely with the sales and marketing teams to refine targeting criteria and outreach strategies.
• Track and analyze key metrics to measure lead quality and improve outreach effectiveness.
• Stay up-to-date on industry trends and competitor activities to identify new outbound lead opportunities.
  
  

Requirements

• Bachelors degree in Business, Marketing, Communications, or a related field (preferred, but not mandatory).
• 1-2 years of experience in lead generation, sales, or related fields with a focus on outbound lead generation.
• Strong research and analytical skills for identifying and prioritizing high-potential leads.
• Experience with cold emailing, LinkedIn outreach, or other outbound sales techniques.
• Excellent written and verbal communication skills to engage prospects effectively.
• Proven ability to meet or exceed targets and a strong drive to achieve personal and team goals.
• Proficiency with CRM software and Microsoft Office (experience with tools like HubSpot, LinkedIn Sales Navigator is a plus).
• Self-motivated, proactive, and goal-oriented.
• Ability to work independently and as part of a team.