Social Media & Content Specialist

ONPOINT Indonesia is your go-to destination for cutting-edge sports equipment tailored for enthusiasts of all levels. Specializing in innovative products such as Muscle Guns and Open-Ear Bone Conduction devices, we are committed to enhancing the fitness experience for all sports enthusiasts. Our mission is to seamlessly blend technology with passion, offering high-performance gear that inspires and empowers individuals on their journey to a healthier, more active lifestyle.

To support our business growth, currently we are looking for a Social Media Specialist who doesn't just create content, but lives the sports lifestyle. If sports is part of your daily life, this role is for you.


What You Will Do

• Plan and execute social media strategy (All ONPOINT Indonesia social media platforms).
• Align every content piece with ONPOINT brand guidelines.
• Create & produce content for all social media platforms.
• Be involved in ideation, shooting, scripting, and basic editing.
• Drive growth: awareness, engagement, and conversion.
• Analyze performance and optimize based on data.
• Stay ahead of trends and engage with the sports community.

Requirements

Sports Background (Mandatory)

• Actively involved in sports (running, tennis, padel, gym, cycling, etc.)
• Deep understanding of sports culture & active lifestyle mindset.
• Comfortable being around sports community & events.

Experience & Skills

• 1–3+ years in Social Media / Content / Digital.
• Proven ability to grow engagement.
• Strong understanding of Instagram, TikTok & short-form strategy.
• Able to turn brand guidelines into impactful content.
• Strong storytelling & content ideation skills.
• Hands-on in production (shooting, scripting, editing).
• Comfortable with editing tools (CapCut, VN, Premiere, etc.)

Analytical & Strategic Thinking

• Data-driven mindset (able to analyze insights & optimize performance).
• Understand key metrics: reach, engagement rate, CTR, conversion.
• Able to build monthly content calendar & campaign plan.

Personal Traits

• Self-starter & fast executor
• Creative but structured
• Detail-oriented
• Highly responsible & deadline-driven
• Comfortable working in a fast-moving environment

Additional Requirements

• Portfolio is required (social media accounts handled / content samples)
• Willing to attend sports events & on-ground activations
• Jakarta-based (preferred)

Not just posting.

Not just chasing trends.

Were building a sports movement.