KOL Specialist

Job Summary:

We are seeking a dynamic Key Opinion Leader (KOL) Specialist to build and manage relationships with influencers, industry experts, and brand advocates. You will be responsible for identifying, engaging, and collaborating with KOLs to amplify brand visibility, drive campaigns, and foster credibility within the target audience.

Key Responsibilities:

• KOL Identification: Research and identify relevant KOLs across various platforms (social media, events, publications) that align with the brands goals and target audience.
• Relationship Management: Build and maintain strong relationships with KOLs, ensuring mutual value and alignment with brand strategies.
• Campaign Collaboration: Plan and execute campaigns involving KOLs, including briefing, content approvals, and tracking deliverables.
• Performance Analysis: Monitor, measure, and report the impact of KOL activities on brand awareness, engagement, and ROI.
• Market Trends: Stay updated on industry trends, emerging platforms, and potential influencers to keep strategies fresh and effective.

Qualifications:

• Proven experience in influencer marketing, PR, or related roles.
• Strong communication, negotiation, and relationship-building skills.
• Knowledge of social media platforms and analytics tools.
• Ability to analyze campaign performance and provide actionable insights.