Brand Manager - New Beauty/Lifestyle Brand

Urgent Hire

*Location:* Jakarta, Hybrid WFH

*About Us:*

We are seeking a dynamic and experienced Brand Manager to lead our brand and product development efforts.

*Key Responsibilities:*

• Develop and execute comprehensive brand strategies to achieve business objectives, including brand awareness, loyalty, and market share growth.
• Manage product life cycle from conception to launch, including product development, positioning, and pricing strategies.
• Lead product development initiatives, ensuring alignment with brand vision and market needs.
• Collaborate with cross-functional teams, including marketing, sales, and R&D.
• Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and develop actionable insights.
• Manage the brand marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
• Provide market forecasts and reports by overseeing market research collection, analysis, and interpretation of market data.
• Oversee branding activities, including packaging design, advertising, and promotional campaigns.
• Ensure consistent messaging across the brands online and offline presence.
• Monitor and analyze brand performance, adjusting strategies as needed.

*Qualifications:*

• Min. Bachelors degree (S1) in Marketing, Business, or a related field. Masters degree (S2) is a plus.
• Proven experience as a Brand Manager or Product Manager in the FMCG industry for at least 2 years.
• Strong understanding of market trends and consumer behavior in the Beauty and Skincare Industry.
• Excellent leadership, communication, and project management skills.
• Strong analytical skills with the ability to interpret sales data, market research, and consumer insights.
• Creative thinker with a passion for identifying and developing winning products.
• Experience with handling product launches, brand management, and P&L is an added value.

*Why Join Us:*

• Be part of a forward-thinking company dedicated to making a positive impact on personal care.
• Opportunity to lead and shape the brand from the ground up.
• Collaborative and innovative work environment.
• Competitive salary and benefits package.