Digital Marketing Campaign Optimisation Specialist

Digital Marketing Campaign & Optimization Specialist

Claremont, Cape Town

A well-known SaaS business that supports thousands of businesses in hospitality, across South Africa with innovative booking, and operational solutions, is looking to hire a skilled Campaign Manager into a sales position. This is a dual role, requiring both Campaign Management and Sales and Relationship management skills. The company provides cutting-edge tools, including marketing and advertising services, to help their clients grow and streamline their operations. Your position will be a revenue generating position that connects these services to their large existing client base, and also, to external clients who would benefit from their offerings.

Key Responsibilities:

• Plan and execute paid media strategies across social media, email, and digital ads to increase brand visibility and drive conversions.

• Sell advertising opportunities to clients and aligned brands, including placements in newsletters, social media, blog posts, and other digital platforms.

• Collaborate with clients to understand their marketing goals, provide updates, and ensure satisfaction with promotional services.

• Coordinate with the design team to communicate campaign needs and ensure timely approval of creative materials.

• Strategise and implement email marketing campaigns, including managing mailing lists, content sponsorships, HTML updates, and ensuring high engagement rates.

• Identify and leverage monetisation opportunities across blogs, newsletters, social media, websites, and apps through sponsorships and advertisements.

• Work with internal teams to create engaging content, optimise performance, and schedule campaigns for maximum reach and impact.

• Monitor and report on campaign performance, offering insights and recommendations for continuous improvement.

• Explore innovative approaches to marketing, including discovering new sponsorships and monetisation strategies.

Requirements:

• Bachelor's degree in Marketing, Business Management, Journalism, or related field
• 5+ years in marketing campaign management (including paid media)
• Proven track record in ad sales and securing sponsorships
• Strong client management, sales, and communication skills
• Expertise in email marketing, content creation, and digital advertising
• Proficiency in analysing marketing data and reporting
• Creative mindset for innovation and monetisation opportunities