Performance Marketing Executive

Job Overview: 

People Perfect is looking for a Performance Marketing Executive for its Prestigious Multinational Consumer Electronics client. This role will be responsible for managing full-funnel performance marketing across paid media, website conversion optimization, tracking infrastructure, and reporting, with a strong focus on revenue growth, ROAS, and customer acquisition. This is a high-impact individual contributor role that will play a key part in building performance marketing capability for the business, working closely with internal stakeholders, regional teams, and external agency partners.

Job Responsibilities: 

• Develop and execute performance marketing strategies across Google Ads, Meta Ads, TikTok Ads, and other digital acquisition channels.
• Manage and optimize Search, Shopping, Performance Max, Display, Remarketing, Dynamic Product Ads, and conversion-focused campaigns.
• Drive e-commerce growth by improving website sales, ROAS, CAC, conversion rates, and customer journey.
• Develop first-party data strategies for CRM, audience segmentation, remarketing, and customer lifecycle marketing.
• Manage Google Merchant Center, product catalogs, dynamic product feeds, and shopping campaigns.
• Ensure accurate tracking and attribution using Google Tag Manager, GA4, Meta Pixel, Conversion API, and Enhanced Conversions.
• Support website optimization through landing page improvements, product updates, basic HTML/CSS changes, and conversion-focused UI/UX enhancements.
• Build performance dashboards, analyze campaign results, and provide actionable insights to drive business growth.
• Work closely with media agencies and collaborate with Sales, E-commerce, Product, and Regional Marketing teams to achieve commercial objectives.
• Utilize reporting and analytics tools such as Looker Studio, Power BI, or Tableau to monitor and improve marketing performance.

Qualification & Experience: 

• BBA/ MBA in Marketing or relevant field
• 4–6 years of experience in performance marketing, digital media buying, and e-commerce growth.
• Hands-on expertise in Google Ads, Meta Ads, TikTok Ads, Google Shopping, and paid media campaigns.
• Experience managing direct-to-consumer (D2C) e-commerce performance.
• Strong knowledge of GA4, GTM, Meta Pixel, Conversion API, Merchant Center, and marketing analytics.
• Basic understanding of HTML, CSS, and website content implementation.
• Strong analytical, stakeholder management, and cross-functional collaboration skills with the ability to drive performance and business growth.

Location: Lahore