Social Media Manager (ISB) (02)

Job Responsibilities

• Develop, implement and manage our social media strategy and aesthetic
• Manage and oversee social media content across all social media platforms, including Instagram, Twitter, Facebook, Pinterest, TikTok and Facebook groups
• Post across all social media channels
• Come up with creative captions and use relevant hashtags
• Design and post interactive stories to engage with audience and increase engagement
• Measure the success of every social media post, story and campaign using UTMs and other metrics
• Design posts using Canva or other design softwares
• Edit basic videos when needed (adding text, music and such)
• Monitor engagement and suggest content optimization
• Work on influencer campaigns and programs
• Generate influencer content and user content
• Conduct marketing campaigns, such as SMS and email
• Manage end-to-end photo shoots and video shoots including coordination, mood board planning, model and makeup management, props, art direction, and any other relevant tasks
• Stay up to date with latest social media best practices and technologies
• Work with the design and writing teams to ensure content is informative and appealing
• Work with graphic designers on fresh & value adding ideas
• Collaborate with Design and Product Development teams when needed.

Requirements

• Qualification: Bachelor's degree or equivalent; additional education or training in social media or marketing is a plus.
• Experience: 3+ years experience in the field of marketing & social media, preferably with an e-commerce brand.
• Skills:
  • Excellent time management and organizational skills Basic understanding of image editing, digital sketching, design and aesthetics.
  • Excellent knowledge of Canva or another well-known design platform for social media posts.
  • Excellent and impeccable English & grammar

Location: Islamabad