Director of Product Marketing - Content Platform

Job highlights

Location: Santa Monica, CA or Hybrid

Qualifications

• 8+ years Marketing experience including 6 + years proven experience within product marketing. Work with content marketing for brands or influencers is highly applicable
• Demonstrated ability to develop and execute successful marketing strategies including product positioning, including ingredient storytelling and long term product brand vision
• Process driven product marketing manager with strong analytical skills and data-driven thinking to track and measure marketing effectiveness and ingrain the results with the org

Benefits

• Bonus Opportunity
• Health Benefits - 100% employer-paid medical, dental & vision coverage
• Flex Time Off with no ceiling
• 401(k) with company match
• Quarterly stipend for your favorite products

Responsibilities

• This person will collaborate closely with the the C levels, Sales, Marketing and Product Development teams to help identify and drive market opportunities for the platform and engage with users (influences) as need be
• Product Positioning in line with Sales + Product Development to build strategy for new product pipeline, positioning and messaging (product will look for your data and guidance here)
• Lead internal kickoff process to gain Leadership alignment, including initial positioning, pricing recommendation, sizing and sampling 
• Own all NPD presentations which will be presented and shared
• Continuously improve product positioning differentiation within existing offering and in line with future growth expectations
• Own quarterly product reports encompassing sales performance, sentiment, and strategic analysis for platform
• Own marketing Creative + Copy KOs, Sales KOs, and Go To Market Marketing KOs (will lead team on this)
• Partner with Director of Brand on messaging to ensure sustained product unique value offering