Marketing Specialist

Job Overview

We are looking for a creative and data-driven Marketing Specialist to plan, execute, and optimize marketing initiatives that support brand visibility, lead generation, and business growth. The role requires a balance of strategy, execution, and performance tracking.

Key Responsibilities

• Plan and execute marketing campaigns across digital and offline channels
• Manage content for website, social media, email campaigns, and marketing collateral
• Support lead generation initiatives and coordinate with sales teams
• Track and analyze campaign performance and prepare marketing MIS reports
• Manage social media presence and brand communication
• Coordinate with external agencies, vendors, and designers
• Conduct market research and competitor analysis
• Ensure brand consistency across all marketing touchpoints

Skills & Competencies

• Strong written and verbal communication skills
• Good understanding of digital marketing channels (SEO, social media, email, paid ads)
• Analytical mindset with ability to track and interpret campaign data
• Creativity with attention to detail
• Proficiency in marketing tools and MS Office

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• MBA / certification in Digital Marketing preferred
• Prior experience in B2B, services, or BPO marketing is an advantage

What We Offer

• Market-competitive salary
• Career growth opportunities
• Learning & development programs
• On-the-job training
• Medical coverage (IPD)
• Life insurance
• Paid leaves (Annual, Casual, Sick, Marriage, Maternity, Paternity, Hajj, Bereavement)
• Provident Fund
• Employee Old Age Benefits (EOBI)
• Employee engagement & wellness initiatives
  
  
  Location: NASTP, Cantt, Lahore.
  Shift: EST (Night Shift)