MANAGER, CREATIVE & BRANDING MANAGEMENT

Job Description

• Responsible in developing PTP Brand Management Strategy and facilitate all planned branding initiatives and activities.
• Carry out online and offline intelligent market research and analysis on ways to improve PTP brand in line with the current and future trends of the market and industry.
• Develop strategies and facilitate branding campaigns across print, broadcast, and online platforms to build the credibility of PTP brand and perceived positively.
• Custodian of creative content and corporate identity (CI Manual).
• Manage all aspects of Corporate Branding & Advertising.
• Manage all creative outputs by internal (and external) designer.

Requirements

• Candidate must possess at least Bachelor or Masters Degree in Mass Communications, Marketing, Advertising or Business & Administration or equivalent.
• At least 7-12 years relevant working experience
• Male or female candidate
• Good in project planning and implementation as well as project management

· Good understanding of building brand awareness and the marketing mix

• Creativity and problem-solving ability
• Graphic design skills
• Excellent leadership, organisation/ attention to detail, communication and problem-solving skills
• Willing to work extra mile, multi-tasking and a team player.
• Able to work odd hours when required and willing to work during weekend and rest day if requested
• Familiar with port, shipping or logistics industry and business environment (would be an advantage)