Job Description:

Director of Marketing (Women's Tele-health and DTC E-Commerce)

A unique opportunity for a strategic, data-driven marketing leader to fully own growth and brand positioning for a leading women's health e-commerce brand expanding into virtual-first telehealth services. Reporting directly to the CEO and working as a close partner, you'll lead end-to-end strategy and execution across:

- A new tele-health line (Menopause Hormone Therapy & Weight Loss)

- Existing high-performing e-commerce product lines (Amazon, DTC, B2B)

You'll lead brand positioning, demand generation, customer acquisition, and retention, turning a nascent tele-health offering into a scalable success.

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Please Read Before Applying

Were looking for marketers who have experience in complex, education-led customer journeys not just selling to existing demand. Think online prescription services, regulated virtual care, or telehealth platforms where trust-building and multi-step funnels are essential.

This is not a fit for traditional hospital marketers or brand teams from large health systems.
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Company Mission:

Transforming peri and menopausal women's health by offering trusted, research-backed e-commerce and tele-health solutions.

The brand already leads its category on Amazon and DTC. Its next growth lever? Direct-to-patient virtual care, closing the gap in access and trust around menopause and midlife health.

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Key Responsibilities:

1. Go-To-Market Ownership: Build & launch the growth strategy for both e-commerce & new telehealth services.

2. Paid & Performance Marketing: Run paid acquisition (Google, Meta, TikTok, influencers, email), optimizing CAC, conversion rates, ROAS.

3. Brand Messaging & Positioning: Shape brand identity. Collaborate with leadership on a potential company-wide rebrand.

4. Customer Journey Design" Full-funnel optimization lead gen conversion retention upsell.

5. Creative Ownership: Decide what gets outsourced, hired, or done in-house. Ensure cohesive storytelling.

6. Growth & Retention Strategy: Map out lifecycle journeys and campaigns to improve LTV and customer satisfaction.

7. Data & KPI Focused Execution: Track performance. Translate results into growth experiments and pivot strategies quickly.

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Ideal Candidate Profile

Experience:

- 10+ years in DTC marketing, tele-health, consumer health (ideally women's health).

- Must-have Experience marketing a virtual-first health service (e.g., Hims, Rory, Modern Fertility, Midi Health, AgelessRx).

- Deep paid acquisition skills and know-how (Google, Meta, TikTok, influencers, lifecycle email). Thinks of the bigger picture when it comes to CPIA and incrementality.

- Past ownership of GTM strategy and clear ROI delivery.

- Strong grasp of CAC, LTV, ROAS, and full-funnel KPIs.

- Experience with **long sales cycles** or **education-heavy consumer services**.

- Brand storytelling and **rebranding work** is a plus.

Mindset & Culture Fit:

- Strategic but **execution-driven** a builder, not just an optimizer.

- Comfortable making decisions with ambiguity and speed.

- Commercially minded, not just brand-focused.

- Data-first, but scrappy when needed.

- Can thrive in a lean, high-autonomy team with big ambitions.

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Why This Role Is Different

- You'll **build the tele-health engine from zero** not just optimize.

- The CEO is actively involved, and hungry for fresh thinking not looking to micromanage.

- You'll help shape **brand, team, and infrastructure** not just channels.

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Whats on Offer

- Salary up to $200k OTE (Fully remote work, independent, your-own-boss mentality)

- US-based preferred, open to global applicants with relevant US-market experience

- Healthcare, PTO, startup-paced team culture

- Deep ownership. Direct impact.

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Interview Process (2 to 3 Weeks)

1. 15-min intro call

2. Deep-dive interview with a marketing-focused recruiter

3. Strategy session with CEO

4. Panel case study

5. Offer

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How to Apply

Please send to to **hello@polyglottalent.com**

- Your CV

- (Optional) A short Loom video answering:

  1. What do you think are the key challenges for women's health tele-health? (especially peri and menopausal services)
  2. Whats your most relevant experience in women's health and telehealth?
  3. Questions for us

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Were reviewing applications on a rolling basis. If this role sounds like a fit, wed love to hear from you.


Working Place:

Tampa, Florida, United States

Salary package :

$ 100,000.00 - 200,000.00 (US Dollar)