Brand Manager (Pharmaceutical)

We are looking for experienced Brand Managers to join a growing pharmaceutical organization and lead the development, management, and execution of key pharmaceutical brands.

KEY RESPONSIBILITIES

• Develop and execute brand strategies and marketing plans aligned with business objectives.
• Manage brands throughout the product lifecycle, from strategy and planning to execution and performance monitoring.
• Conduct market, competitor, customer, and product analysis to identify growth opportunities.
• Develop and implement product positioning, promotional campaigns, marketing programs, and commercial initiatives.
• Work closely with Sales, Medical, Regulatory, Market Access, and other cross-functional teams to ensure successful brand execution.
• Monitor brand performance, sales results, market trends, and ROI, and recommend appropriate strategies.
• Support the development of marketing materials, product communication, sales tools, and promotional activities.
• Lead initiatives for new product launches, where applicable, including launch planning, market assessment, positioning, and execution.
• Maintain strong understanding of the Philippine pharmaceutical market, customer dynamics, and competitive landscape.

QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Pharmacy, Life Sciences, or a related field.
• 3–7+ years of pharmaceutical marketing/brand management experience, preferably in a Brand Manager or Product Manager capacity.
• Strong experience in pharmaceutical brand management, from strategy development through execution.
• Experience in ethical pharma and/or OTC is highly preferred.
• Relevant therapeutic/product experience is an advantage, particularly in:
• Vaccines
• Ethical / Prescription Medicines
• OTC / Consumer Healthcare
• New Product Launches
• Strong analytical, strategic, project management, and communication skills.
• Demonstrated ability to work cross-functionally with Sales, Medical, Regulatory, and Commercial teams.
• Strong understanding of the Philippine pharmaceutical market.
• Commercially driven with a strong understanding of sales and marketing execution.