Marketing & Influencer Outreach VA

About the Role

We are a fast-growing children's nutrition brand sold through major retailers and our own website. We're looking for a creative and highly organized Marketing & Influencer Outreach VA to support the day-to-day execution of our TikTok-first organic content strategy, creator partnerships, and email marketing.

This role is approximately 80% social media, TikTok, and influencer outreach and 20% email marketing via Klaviyo. The ideal candidate takes ownership of recurring marketing activities without requiring constant direction.

Work Structure & Requirements

• Location: Remote / Virtual
• Schedule: Full-time (35 hours per week)
• Time Zone: EST business hours
• Compensation: $10 USD per hour

Key Responsibilities

1. TikTok, Social Media & Influencer Marketing (80%)

• Take primary ownership of the day-to-day execution of our TikTok presence
• Edit founder, brand, and UGC footage into engaging short-form videos using CapCut, Canva, or similar tools
• Identify strong hooks, trends, formats, and editing styles that can be adapted to our brand voice
• Repurpose high-performing TikTok content into Instagram Reels and other social channels
• Schedule and publish social content consistently
• Write engaging captions, hooks, and social copy aligned with our brand voice
• Monitor TikTok performance and identify which topics, formats, and creative approaches are gaining traction
• Research relevant TikTok creators within parenting, wellness, nutrition, family, and lifestyle categories
• Conduct personalized influencer outreach and follow-ups
• Coordinate product gifting and creator collaborations
• Maintain an organized influencer database and track outreach, responses, and partnerships
• Manage creator deliverables and ensure agreed TikTok/UGC content is received on time
• Organize UGC assets and track content usage rights
• Identify strong creator content that can be repurposed across TikTok, paid media, email, and other channels
• Upload, format, and publish approximately one blog article per week
• Use AI tools to support content ideation, drafting, and repurposing where appropriate

2. Email Marketing (20%)

• Build and schedule email campaigns in Klaviyo
• Maintain the email campaign calendar
• Write and edit email copy in line with our brand voice
• QA campaigns before launch and support audience segmentation
• Run A/B tests across subject lines, copy, and creative
• Build, update, and optimize automated Klaviyo flows including Welcome, Abandoned Cart, Post-Purchase, Win-Back, and Replenishment flows
• Monitor basic campaign performance and identify opportunities for improvement

Required Skills & Experience

• Experience: 2+ years in TikTok marketing, social media, influencer marketing, content marketing, or digital marketing
• Video: Strong hands-on experience creating and editing TikTok and short-form video content; comfortable editing with CapCut, Canva, or similar tools
• Influencer: Experience researching, sourcing, and conducting outreach to TikTok creators and influencers; good understanding of UGC and what makes creator content effective
• Email: Experience with Klaviyo or another email marketing platform
• Communication: Strong written English and ability to write natural, engaging social and email copy
• Tools: Comfortable using AI tools such as ChatGPT or Claude to improve efficiency
• Industry: Experience with CPG, wellness, nutrition, food, or e-commerce brands is a strong advantage