Marketing & Social Media Manager

About the Role

We are an Austin, Texas-based food brand creating colorful, veggie-packed products designed to make healthy eating easier, more convenient, and more fun — primarily serving busy families with young children. As we prepare for our next stage of growth, we're looking for a creative and proactive Marketing & Social Media Manager to help build brand awareness, strengthen our community, and execute marketing across digital and physical channels.

This is a hands-on marketing role with approximately 50% social media, supported by website content, email/community marketing, and physical retail materials. You'll work closely with the Founder while taking ownership of day-to-day marketing execution — we're looking for someone who can take an idea from concept through to a polished finished asset.

Work Structure & Requirements

• Location: Remote / Virtual
• Schedule: Part-time (20 hours per week)
• Time Zone: CDT (Central Time) business hours
• Compensation: $10 USD per hour

Key Responsibilities

1. Social Media (50%)

• Develop and execute social media strategy alongside the Founder
• Manage the brand across Instagram, TikTok, and Facebook, with expansion into LinkedIn
• Build and maintain a consistent content calendar
• Create engaging organic content including short-form video, static posts, carousels, and graphics
• Develop creative assets that can also be used across paid social campaigns
• Write engaging, on-brand captions, hooks, and social copy
• Identify relevant trends and translate them into content that feels authentic to the brand
• Track content performance and use insights to continually improve creative and strategy
• Help build a consistent visual identity and tone of voice across all social channels

2. Website Content (20%)

• Write, edit, and update product page copy
• Create blog, educational, and brand-storytelling content that supports SEO
• Make ongoing website content updates using Wix
• Help translate campaigns and product launches into compelling on-site content

3. Email & Community (20%)

• Develop and execute email marketing campaigns and newsletters
• Write engaging email copy aligned with our brand voice
• Coordinate email messaging with social, website, and broader campaign activity
• Identify opportunities to strengthen engagement, loyalty, and connection with our community

4. Physical & Print Marketing (10%)

• Design retail POS materials including shelf talkers, end-cap signage, and sampling table materials
• Create professional sell sheets and one-pagers for retail buyer conversations
• Design flyers and promotional materials for local events and pop-ups
• Develop packaging inserts and co-marketing materials for retail partners
• Ensure physical marketing materials remain consistent with our broader visual identity

Required Skills & Experience

• Experience: 2+ years in social media management, content marketing, brand marketing, or a similar role
• Platforms: Strong hands-on experience managing Instagram, TikTok, and Facebook
• Design: Excellent design and creative capabilities with a strong eye for layout, branding, and visual consistency; proficiency with Canva, Adobe Creative Suite, or similar tools; comfortable creating both digital and print-ready marketing assets
• Content: Strong short-form video and social content creation skills; excellent copywriting skills across social, website, email, and marketing collateral
• Tools: Experience with Wix or confidence learning it quickly; experience with email marketing platforms
• Profile: Creative all-rounder who can both think strategically and execute — equally comfortable editing a Reel, designing a retail sell sheet, writing a product page, or building an email campaign; proactive and able to take ownership without waiting for step-by-step instructions
• Industry: Experience with food, beverage, CPG, family, parenting, or e-commerce brands is a strong advantage