Senior Digital Marketing Specialist

Responsibilities

• Analyze and optimize current paid media campaigns on daily basis to deliver better ROI/KPI
• Maintaining media plans including changes, budgeting, execution, reporting, optimization, and invoice reconciliation.
• Presenting media proposals, including timings and cost breakdowns.
• Advising the creative team and clients about the most effective media combination.
• Obtaining the best advertising rates that fit with the agreed media strategy.
• Analysis and report winning and loss campaigns.
• Managing budgets and maintaining advertising spend records.
• Help identify target audiences and plan media campaigns.
• Experiment with new platforms and channels.

Job Requirements

• Minimum of 5 years of experience as a digital marketing specialist or similar.
• Understanding of monitoring tools & metrics; able to interpret the results and take action to increase effectiveness (ROI) of media campaigns.
• Strong writing, presentation, and strategic and analytical thinking skills.
• Able to work independently and have excellent time management skills.
• Excellent and proven experience in analytics tools.
• Excellent financial skills and the ability to manage large budgets.
• The ability to collaborate with others and work as part of a team.
• High organizational and project management skills.
• Strong communication and networking abilities.