Marketing Specialist

Responsibilities:

• Establish a strong Account-Based Marketing (ABM) foundation and shared goals with Sales team
• Work cross functionally to leverage Sumerge technical expertise into building Thought leadership.
• Develop Brand awareness strategy for Sumerge.
• Define and Execute B2B Brand Awareness and Lead Generation campaigns.
• Define Sumerge Content Marketing Strategy & Plan including blog posts, white papers, eBooks, case studies, presentations, web content, video content, infographics, landing pages and more.
• Plan and Create testimonials and success stories with customers.
• Plan and Execute Sumerge marketing events including on-site events, webinars, etc.
• Manage the communication with external sources such as copywriters, graphic designers, video production, SEO agencies, etc.
• Define and implement a comprehensive B2B strategy for digital ads & social media.
• Manage campaigns executions from CRM.
• Analyze marketing activities and generate insights and reports using google ads, google analytics, site search, CRM, etc.
• Use data and analytics to back up decision-making for campaigns, website changes, and retargeting.

Qualifications:

• Bachelor's degree required* (Master’s preferred) in marketing, business, or technology.

• Computer Science/Software Engineering background is a plus.
• Minimum 6+ years relevant experience with demonstrated capacity in the following:
• • B2B Software/Services Marketing, Account based marketing programs.
  • Managing end-to-end marketing campaigns.
  • Managing digital marketing activities specifically in organic and paid ads
• Strong analytical skills and ability to manage cross-functional projects.
• Excellent communicator and storyteller.