Key Account Manager (Malaysia) – On-Trade & Off-Trade

Bi-Annual Renewable Contract (every two years)

We are a leading international beverage company with a strong portfolio of premium brands enjoyed across global markets. We are seeking a commercially driven and relationship-focused Key Account Manager (Malaysia) to manage and grow strategic customer partnerships across both on-trade and off-trade channels. This role is offered on a bi-annually renewable contract, providing flexibility, performance-based continuity, and exposure to a dynamic regional business.

Role Purpose

The Key Account Manager will be responsible for delivering sustainable revenue growth, strengthening strategic customer relationships, and executing commercial plans across key national and regional accounts in Malaysia. You will act as the primary interface between the company and its most important retail and hospitality partners, ensuring execution excellence and long-term value creation.

Key Responsibilities

• Manage and grow a portfolio of strategic key accounts across on-trade (HORECA) and off-trade channels (modern trade, convenience, e-commerce)
• Deliver agreed sales, distribution, and profitability targets in line with commercial strategy
• Develop and execute joint business plans with key customers, including promotions, pricing, and activation strategies
• Build strong, long-term relationships with buyers, category managers, and decision-makers across customer organisations
• Identify new growth opportunities within existing accounts and expand brand presence and visibility
• Collaborate closely with marketing, trade marketing, supply chain, and finance teams to ensure flawless execution
• Monitor market trends, competitor activity, and channel performance to inform strategy and execution
• Ensure compliance with commercial policies, pricing architecture, and promotional guidelines

Requirements

• Bachelor's degree in Business, Marketing, or related field
• 3–7 years of experience in key account management, FMCG, or beverage/alcoholic beverage industry preferred
• Strong understanding of Malaysia retail landscape and/or HORECA channel dynamics
• Proven track record of delivering sales growth and managing complex customer relationships
• Strong negotiation, commercial acumen, and analytical skills
• Ability to work independently in a fast-paced, target-driven environment
• Excellent communication and stakeholder management skills
• Willingness to travel within Malaysia as required

What We Offer

• Exposure to a fast-growing, international beverage business with iconic brands
• Opportunity to manage high-impact national accounts and shape commercial outcomes
• Performance-driven culture with clear growth pathways
• Bi-annual renewable contract offering flexibility and merit-based continuation
• Collaborative, agile working environment with regional exposure

If you are a commercially minded professional who thrives on building partnerships and driving growth in a competitive market, we would love to hear from

Interested applicants please share your resume with current and expected salary. We apologise in advance that only shortlisted candidates will be contacted.

Posting Personnel:

Grace Lee (R1331930)

Platform&Co Pte. Ltd.

Co. Registration: 201936542N

EA License: 21C0783