Channel Sales Manager - Retail

Role Overview

We are seeking a results-driven Channel Sales Manager to manage and grow both retail and e-commerce channels. The ideal candidate has strong experience in modern trade, key retail accounts, and online sales platforms, with the ability to drive channel performance, visibility, and profitability.

Responsibilities

• Develop and execute channel sales strategies for retail and e-commerce platforms
• Manage relationships with key retail partners and leading e-commerce marketplaces (e.g., Amazon, Noon, Carrefour Online)
• Achieve sales, distribution, and visibility targets across all assigned channels
• Plan and execute promotions, listings, and pricing strategies to maximize sales performance
• Negotiate trade terms, marketing investments, and visibility agreements with retailers and online platforms
• Collaborate with marketing and digital teams to optimize product listings, campaigns, and digital content
• Monitor product availability, stock levels, and fulfillment performance across online and offline channels
• Analyze sales data, market trends, and competitor activity to identify growth opportunities
• Lead product launches and online activation campaigns with measurable ROI
• Prepare regular sales reports, forecasts, and performance analyses for management

Requirements

• Bachelors degree in Business, Marketing, or a related field
• 5 - 8 years of experience in channel or key account management within FMCG or consumer goods, with proven e-commerce sales experience
• Strong knowledge of UAE/GCC retail and e-commerce ecosystems
• Proven track record of managing both modern trade and online channels
• Excellent negotiation, communication, and relationship management skills
• Analytical mindset with experience using sales dashboards and digital analytics tools
• Proficiency in MS Office, CRM systems, and e-commerce dashboards (e.g., Amazon Seller Central, Noon Partners Hub)
• Valid KSA driving license