Sales Manager

Role Overview:

We are seeking a dynamic and experienced Sales Manager to lead and grow our traditional FMCG sales operations across 7 cities. The ideal candidate brings a strong background in wholesale or traditional trade (preferably in the flower or FMCG sector), with proven skills in managing field teams, driving sales, and ensuring excellent collection performance.

Key Responsibilities:

• Lead, manage, and motivate sales teams across 7 cities to achieve revenue and distribution targets.
• Build and maintain strong relationships with wholesale and traditional trade partners.
• Implement structured sales processes and reporting mechanisms.
• Coach and train field teams on sales techniques, product knowledge, and customer relationship management.
• Monitor and improve collection performance in all regions.
• Analyze sales data and market trends to make informed commercial decisions.
• Develop city-wise growth strategies, ensuring effective execution at the ground level.
• Ensure team compliance with company standards, pricing policies, and operational SOPs.

Key Requirements:

• Bachelors degree in Business, Marketing, or a related field (MBA preferred).
• 5+ years of experience in FMCG sales, with a strong background in traditional trade or wholesale (flower industry experience is a plus).
• Proven track record in managing geographically dispersed sales teams.
• Strong commercial acumen and data-driven decision making.
• Excellent training, communication, and leadership skills.
• Ability to work in a structured environment with clear KPIs and targets.
• Good understanding of collection and credit management.
• Willingness to travel extensively across assigned cities.