Sales Manager

Job Overview:

The FMCG Sales Manager is responsible for driving sales performance, developing strategies to meet sales targets, and managing a sales team to ensure the successful promotion and distribution of fast-moving consumer goods (FMCG). This role focuses on enhancing brand visibility, growing market share, and building strong relationships with retailers and distributors.

Key Responsibilities:

1. Sales Strategy Development:

• Develop and implement effective sales strategies to meet company objectives.
• Analyze market trends, consumer behavior, and competitor activities to identify opportunities.

2. Target Achievement:

• Drive the achievement of monthly, quarterly, and annual sales targets.
• Ensure effective execution of sales plans to increase revenue and market share.

3. Team Leadership & Development:

• Lead, coach, and motivate the sales team to improve individual and team performance.
• Set clear sales objectives and KPIs for team members.
• Conduct regular performance reviews and provide feedback.

4. Relationship Management:

• Build and maintain strong relationships with key clients, retailers, distributors, and wholesalers.
• Negotiate terms and agreements with retail partners and ensure contract compliance.

5. Sales Forecasting & Reporting:

• Prepare and present sales forecasts, budgets, and performance reports.
• Monitor inventory levels and product availability to ensure smooth sales operations.

6. Market Expansion & Penetration:

• Identify new business opportunities and market segments for growth.
• Oversee territory management and ensure effective market coverage.

7. Collaboration with Other Departments:

• Work closely with marketing, supply chain, and product teams to ensure alignment and support for sales activities.
• Collaborate with the marketing team to develop promotional campaigns.

Qualifications & Skills:

• Bachelors degree in Business Administration, Marketing, or a related field.
• Proven experience (5+ years) in FMCG sales management or a similar role.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data, create sales forecasts, and develop strategic plans.