Area Sales Manager - FMCG

Job Summary:

We are looking for an experienced Area Sales Manager to lead and grow our presence in the traditional trade and wholesale channels. The role will oversee van sales operations, manage distributor relationships, and ensure strong in-market execution.

Key Responsibilities:

• Manage and grow sales in traditional trade and wholesale channels

• Oversee daily van sales operations and route planning

• Monitor sales team performance and ensure target achievement

• Develop and implement territory-specific sales plans

• Build and maintain strong relationships with wholesalers, retailers, and distributors
• Ensure effective execution of promotions, visibility, and merchandising standards

• Track market dynamics and competitor activity in the assigned area

Requirements:

• 3 - 5 years of experience in FMCG traditional trade and van sales

• Strong leadership and team supervision skills

• Knowledge of local wholesale and retail market dynamics

• Ability to work under pressure and meet sales targets

• Valid drivers license and willingness to travel extensively

• Bachelors degree in Business, Marketing, or related field preferred