Digital Marketing Executive

Role Overview

We are looking for a skilled and creative Digital Marketing Executive with hands-on experience in driving e-commerce performance. This role will support the planning, execution, and optimization of digital campaigns, website updates, and online growth initiatives across multiple platforms.

Key Responsibilities

• Manage and update the companys Magento e-commerce website, ensuring accurate product listings, SEO-friendly content, and smooth user experience
• Execute digital marketing campaigns across Google Ads, Meta Ads, email marketing, and other relevant channels
• Optimize product pages, landing pages, and navigation for improved conversion and customer experience
• Coordinate with developers, designers, and the e-commerce team to manage website enhancements, promotions, and new feature rollouts
• Monitor website performance metrics (traffic, conversion rate, bounce rate, sales funnel) and provide insights
• Implement SEO and SEM strategies to improve visibility and organic traffic
• Manage the digital content calendar, including blogs, banners, emails, and push notifications
• Conduct competitor research and market analysis to identify digital growth opportunities
• Support CRM, loyalty, and retention campaigns to enhance customer engagement
• Track campaign performance and prepare reports for management

Requirements

• Bachelors degree in Marketing, Digital Media, E-commerce, or related field
• 2 - 4 years of experience in digital marketing, with strong Magento (Adobe Commerce) experience
• Solid understanding of SEO, SEM, Google Analytics, social media advertising, and email marketing tools
• Experience in managing e-commerce platforms, product catalogs, and promotional content
• Strong analytical skills and ability to interpret digital performance data
• Creative mindset with excellent communication and copywriting skills
• Familiarity with CMS, marketing automation tools, or Shopify/WooCommerce is a plus, but Magento experience is mandatory