Key Account Executive - Wedding & Events

Tasks and Responsibilities

1) Business Development & Client Acquisition

• Identify and onboard new wedding planners, event agencies and luxury hotels
• Actively prospect via visits, calls, networking events, exhibitions, and social media outreach
• Present supply and order fulfillment capabilities, catalogues, and seasonal offerings
• Build long-term partnerships and preferred-supplier agreements
• Track pipeline and maintain consistent lead generation

2) Sales & Revenue Generation

• Handle incoming wedding & event inquiries from initial brief to confirmation
• Understand theme, budget, and mood board requirements
• Prepare quotations and proposals aligned with margin targets
• Negotiate pricing while protecting profitability
• Achieve monthly and seasonal revenue, collection and margin targets

3) Client Relationship Management

• Become the main contact for planners and event coordinators
• Conduct consultations (in-person or virtual)
• Maintain ongoing communication pre-event and post-event
• Manage VIP and high-value clients professionally
• Resolve issues calmly and quickly

4) Coordination with Internal Teams

• Translate client briefs into clear execution plans
• Work closely with Finance, S&L, Fulfillment, and LMD
• Ensure timelines, delivery schedules are accurate
• Attend major setups when required

5) Event Planning Support

• Provide creative suggestions based on trends and feasibility
• Prepare floral mood boards and references
• Manage last-minute changes professionally

6) Reporting & Administration

• Maintain the pipeline status
• Track conversion rate and average order value
• Review weekly sales reports and forecasts
• Monitor client profitability
• Collect feedback after events
• Key Performance Indicators (KPIs)
• Monthly revenue, collection and margin targets
• Conversion rate (inquiries confirmed events)
• Average event order value
• Client retention rate
• Number of new accounts opened
• Gross margin

Required Skills & Experience

• 2–5 years B2B sales experience (events, weddings, hospitality, luxury retail, or flowers)
• Strong negotiation and closing skills
• Ability to understand creative briefs and budgets
• Relationship-building personality
• Excellent communication and presentation skills
• Ability to work evenings/weekends (event industry timing)