Product Marketing Specialist | Vietnam relocate to UAE

Our client is a software development and digital solutions company serving clients across the FinTech, Gaming, and Marketing sectors. The company has successfully delivered 20+ innovative products across 5 international markets, including Brazil, Armenia, Saudi Arabia, and the UAE.

They're looking for a Product Marketing specialist to be the bridge between Product, Marketing, and Sales — shaping how products are positioned, communicated, and grown across every brand and market they operate in.

⟢ Responsibilities:

• Build, implement, and optimize SEO strategies for each brand, monitoring performance and proposing ways to grow organic traffic.
• Partner closely with each Brand Marketing team to keep SEO direction aligned with brand strategy.
• Solve issues around messaging, content, and campaign performance together with Brand Marketing teams.
• Keep product, messaging, and each brand's marketing activities connected and consistent.
• Ideate, plan, and coordinate the execution of product communication campaigns.
• Make sure product messaging stays clear, consistent, and compelling across every channel.
• Analyze competitors, market trends, and user behavior to spot new opportunities.
• Propose and run marketing programs and events that build brand awareness and drive growth.
• Collaborate cross-functionally to hit shared growth and user-experience goals.
• Track and evaluate marketing performance against assigned KPIs.
• Manage campaigns across email, push notifications, social media, and paid advertising.

⟢ Requirements:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in Product Marketing or a similar role, ideally within gaming, entertainment, or tech.
• Solid understanding of market research, customer insights, and the product lifecycle.
• Strong storyteller with excellent communication and presentation skills.
• Analytical mindset, comfortable working with marketing or analytics tools.
• Able to work cross-functionally and manage multiple stakeholders.

Nice to Have:

• Familiarity with web/app development or technical marketing tools (CRM platforms, marketing automation tools).
• Experience running and analyzing A/B tests, cohort analysis, and data-driven decision-making.
• Passion for gaming, with knowledge of gaming communities and culture.

⟢ Benefits:

• Official employment in compliance with UAE labor law.
• Partial coverage for breakfast and lunch.
• Relocation package, including flight tickets and accommodation in a company apartment.
• Home visit benefit — 4 flight tickets per year to reunite with your family.
• Hybrid working and flexible hours.
• Annual fitness budget for employees.
• Multinational team with members from 16 countries — diverse yet supportive.

⟢ Recruitment Process:

• Round 1: HR Interview
• Round 2: Take-Home Assignment
• Round 3: Technical Interview (portfolio/case study marketing)
• Round 4: Background Check & Offer