Associate Principal, UX Research

Associate Principal, UX Research

Our client is one of the top-tier Financial Services that is currently seeking  Senior UX talent to over their digital product. 

• Ability to strategize and communicate planning of research for full stream(s) of digital products
• Independently and efficiently plan and conduct effective research activities for stream(s) of work (with minimum need of oversight and review from Research Lead)
• Act as lead to uncover and articulate actionable insights from research
• Independently prioritize time and efforts to deliver in line with key GTO initiatives and requests from relevant stakeholders
• Independently develop optimization goals and corresponding data improvements and reporting
• Connect business objectives and data technology
• Continuous up-skilling in research related methodology and technology as value add to the team
• Mentor and support junior team members
• Strong service-orientated attitude across stakeholder groups

Research - Execution (20%)

·        Independently propose clear and effective research plans and reach consensus with stakeholders

·        Independently execute and manage tests to validate hypothesis and uncover insights

·        Lead the decision to apply the correct methodology to different projects and stages to achieve insights in the most efficient manner.

·        Work with stakeholders to clearly define and prioritize user research questions and lead the creation of research materials

·        Work with local stakeholders and relevant platforms to coordinate all the logistics to carry out the planned research activities

·        Manage Insights and UX Strategy activities of assigned projects for on-time delivery

·        Able to handle multiple projects concurrently while balancing project work in terms of priority to the Business

·        Lead and manage articulated research timelines from planning to execution to reporting

·        Independently manage third party research vendors including assessing commercial requirements and logistics

Research - Synthesis (30%)

·        Lead articulation of research goals and work with data team to draw connection for post-launch/on-going monitoring

·        Strong ability to consolidate and present clear research and data findings to impact design and business decisions

·        research findings and brainstorm with business/product owners for future product/feature ideas

Measurement and Journeys (10%)

·        Identify current pain points, propose implementable solutions, and create optimal customer journeys together with UX designers

·        Independently propose measurable UX KPIs for assigned projects and reach consensus with stakeholders.

·        Own the complete view (document) of pain points identified and future product/feature ideas of assigned product, and systematically raise and review with stakeholders

·        Utilize insights to lead the creation and management of desired customer journeys

·        Improvement in app ratings for assigned projects

·        Identify and act on research opportunities for both new designs and current live platforms, and work with stakeholders on annual research planning

·        Be mindful of AIA's total digital eco-system and persistent live environments, and related user experience in planning

Stakeholder relationship management (20%)

·        Steer projects to the right direction from UX perspectives while meeting requirements from stakeholders

·        Guide as SME for BUs in research matters and enquiries

·        Positive feedback on assigned projects from customers and stakeholders

·        Effectively and independently handle conflicts and differences when they occur amongst GDE internal and other project stakeholders

Research - General Practice (20%)

·        Clearly identify purpose of different research projects and work with BUs to achieve related results

·        Stay informed and in tune with the latest developments within research methodologies, best practices, and trends

·        Independently lead minimum 1 Group wide research-based sharing

Financial and Non-Financial Measures:

·        Well-managed view of full journey for assigned project stream, capturing full view of experience (e.g. pain points, ideas for future improvements etc.)

·        Leverage position as key researcher to draw efficient learnings across BUs in research execution and recommendations

·        Independently propose measurable UX KPIs for all assigned projects and reporting of insights and results

·        Improvement in app ratings for assigned projects

·        Achieved agreed frequency in researches proposed and conducted (minimum on average once every two months, can be large or small)

·        Led a minimum of 1 Group wide research-based sharing (with support from Research Lead)

·        Positive feedback on assigned projects from customers and stakeholders