Position: Digital Marketing Specialist (Luxury Brand)

Location: Cairo, Egypt

Contract Details: Full-time

Company Overview:

We are a leading luxury brand in the fashion industry, known for our high-end products and exceptional customer service. Our brand has a strong presence in the global market and we are continuously expanding our reach. We are now seeking a talented Digital Marketing Specialist to join our team in Cairo, Egypt.

Job Description:

As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to promote our brand and products. You will work closely with the marketing team to create engaging content and drive traffic to our website and social media platforms. This is a full-time position based in Cairo, Egypt.

Key Responsibilities:

• Develop and implement digital marketing strategies to increase brand awareness and drive sales
• Create and manage digital campaigns across various channels, including social media, email, and search engines
• Monitor and analyze the performance of campaigns and make data-riven decisions to optimize results
• Collaborate with the marketing team to create engaging content for social media, website, and other digital platforms
• Manage and maintain the brand's online presence, including website and social media accounts
• Stay up-to-date with the latest digital marketing trends and techniques, and implement them into our strategies
• Conduct market research to identify new opportunities and target audiences
• Measure and report on the success of digital marketing efforts to senior management
• Work closely with the e-commerce team to drive traffic and sales on our online store
• Collaborate with external agencies and vendors to execute digital marketing initiatives
• Ensure brand consistency and compliance with company guidelines across all digital platforms

Qualifications:

•  Bachelor's degree in Marketing, Communications, or a related field
• Minimum of 3 years of experience in digital marketing, preferably in the luxury industry
• Strong understanding of digital marketing tools and techniques, including SEO, SEM, social media advertising, email marketing, and content marketing
• Experience with Google Analytics and other reporting tools
• Excellent written and verbal communication skills
• Creative mindset with the ability to think outside the box
• Strong analytical skills and ability to interpret data to make strategic decisions
• Proven track record of successfully executing digital marketing campaigns
• Experience with e-commerce and online sales is a plus
• Fluent in English and Arabic

We offer a competitive salary and benefits package, as well as opportunities for growth and development within our company. If you are passionate about digital marketing and have a strong interest in the luxury industry, we would love to hear from you.

To apply, please submit your resume and a cover letter explaining your interest in the position and why you would be a good fit for our team. We look forward to reviewing your application.