Bangkok, Bangkok, Thailand

Brand Manager

 Job Description:

Responsibilities

  • Create and implement business plan on branding, marketing and commercial activities.
  • Responsible for new product concept, launching plan and strategy.
  • Participate and deliver ideas, key performance indicators, tactical plans and strategy to ensure company strategic goals are achieved.
  • Coordinate and monitor team, relevant departments and external sources to implement business plan and meet company's objectives.
  • Key contact person to find and coordinate with company's distributor/potential customers on commercial activities and sales target.
  • Assist in Budgeting and responsible for target financial income, top line and bottom line.
  • Monitor competitor activity and manage tactical campaigns.
  • Manage any consumer and research projects.
  • Develops marketing objective and strategy to represent brand vision.
  • Initiates and manages marketing plans for each service business unit to ensure achievement of financial and budget expectations.
  • Conducts competitive assessment and monitoring.
  • Creates marketing activities that fit each company positioning and customer profile.
  • Plans marketing communications activities. Designs and deliver services content pillars that relevant to local and international customers.
  • Creates brand recognition/awareness and ensure consistency in brand marketing.
  • Develops a media relation including KOL and influencers strategy, seeking high-level placements in online and print media.
  • Responsible for the implementation, design and production of service marketing collaterals etc.
  • Analyses key metrics and generate monthly reports for all service marketing campaigns. Prepares ad-hoc reports/analysis and presentations for internal and/or external use.

Requirements

  • At least a degree in Marketing or related discipline. (Mass Communication etc.)
  • Minimum 5 years of related working experience.
  • Good track record in brand management.
  • Good command of written and spoken English.

If you are interested and feel you have what it takes to succeed in this role, kindly apply directly or email your resume in a detailed Word format to kamonwan@peopleprofilers.com

Kamonwan Sompong (Grace)

HR Executive

Job Reference L74V35W5