Job Description

• Create and implement thorough promotional strategies to achieve sales goals and increase brand awareness.
• Collaborate closely with marketing, sales, and product development teams to coordinate promotional activities with overall business strategies.
• Manage all of promotion execution, including planning, budgeting, implementation, and performance analysis.
• Oversee the creation of promotional assets to ensure alignment with brand standards and marketing objectives.
• Analyze market trends and competitor strategies to identify opportunities for innovative promotional activities.
• Collaborate with our agency and vendors to support promotional activities.
• Evaluate the effectiveness of promotional activities, providing insights and improvement strategies.
• Execute strategic online marketing campaigns to promote company products and achieve marketing objectives, encompassing campaign strategizing and the creation of bilingual content in Chinese and English.
• Effectively communicate and collaborate with teams based in overseas.
• Monitor campaign data, analyze results, and adjust strategies to meet predetermined goals.
• Develop targeted activities based on user behaviour and scenarios to increase user engagement and conversion.
• Design and manage campaign landing pages, including creating and editing content, to execute campaign concepts and impact.
• Establish and improve campaign processes and systems to increase performance and results.

Job Requirement

• Bachelor's Degree in Marketing, Communications, Business Administration or a related field.
• Demonstrated experience of at least 2 years in marketing or promotions, explicitly focusing on operations management.
• Proficiency in managing multiple projects, meeting deadlines, and translating data into actionable insights is essential.
• Demonstrated skills in using marketing software and tools, including CRM and analytics platforms.
• Exemplary communication, leadership, and cross-team collaboration skills are required.
• Demonstrated ability to think creatively and analytically with a problem-solving approach.
• Candidates with financial promotion experience and an understanding of multinational consumer needs are preferred.
• Strong self-motivation, data analysis, and user behaviour insight abilities are necessary.
• Proven experience in attracting new customers and planning and executing promotional activities, with excellent logical and written communication skills.
• Knowledge of online platform operating rules, user behaviour, and scenarios is necessary.
• Exceptional communication and time management skills are required.

Please send your updated CV to james.teo@peopleprofilers.com if the role is relevant to your experience.

Due to the volume of applications, we regret to inform that only shortlisted candidates will be notified.