Marketing Manager - Footwear

We are looking for a dynamic and creative Marketing Manager with strong experience in the footwear industry. The ideal candidate must bring hands-on expertise in offline retail marketing, brand activation, and customer engagement strategies. This role will play a key part in strengthening brand presence, driving footfall, and supporting sales growth across retail outlets.

Key Responsibilities

Brand & Product Marketing

• Develop and implement marketing strategies specifically for the comfort footwear category.

• Plan seasonal campaigns, product launches, and retail activations.

• Ensure brand consistency across stores, merchandise displays, and promotional materials.

• Work closely with product, sales, and merchandising teams to align marketing with business goals.

Offline Marketing & Activation

• Lead in-store marketing, mall activations, kiosk promotions, and brand visibility programs.

• Oversee POS materials, window displays, and in-shop branding.

• Coordinate with malls, event organizers, and retail partners for offline promotions.

• Plan and execute customer engagement activities, sampling drives, and promotional events.

Retail Performance Support

• Analyze store performance and customer insights to optimize marketing strategies.

• Monitor competitor activities within the footwear and lifestyle category.

• Work with store managers to ensure marketing campaigns drive measurable impact.

Agency & Vendor Coordination

• Manage relationships with creative agencies, printing vendors, and activation partners.

• Review and approve marketing collaterals, visuals, and campaign creatives.

• Ensure timely delivery of marketing materials across all stores.

Budgeting & Reporting

• Manage marketing budgets for the footwear segment.

• Track ROI of offline campaigns and provide regular performance reports.

• Recommend improvements based on data and market trends.

Requirements

Experience & Industry Background

• Minimum 8 years of experience in marketing within the footwear, lifestyle, or fashion retail industry.

• Mandatory experience in offline marketing, retail activations, and in-store branding.

• Previous experience working with footwear brands is an advantage.

Education

• Bachelors degree in Marketing, Business, or a related field.

Skills & Competencies

• Strong understanding of retail marketing and consumer behavior.

• Creative mindset with an eye for visuals and branding.

• Excellent communication and vendor management skills.

• Ability to handle multiple projects and work in a fast-paced retail environment.

• Strong analytical and reporting skills.