Head of SEO

The organization is a well-established ecommerce business operating in the workplace, industrial, and B2B supplies sector, serving customers across the UK market. With decades of experience and a rapidly growing online presence, the business is entering a new phase of growth with a strong focus on brand building, content excellence, and AI-driven performance marketing.
The ambition is to lead in an AI-first search landscape by proactively shaping organic discovery rather than reacting to algorithmic change.

Role Overview

The Head of SEO & AI Search (AEO) will own and elevate the entire organic search strategy, combining best-in-class SEO fundamentals with forward-looking Answer Engine Optimisation for AI overviews, assistants, and next-generation search experiences.
This is a high-impact leadership role responsible for shaping how customers — and AI systems — discover, understand, and engage with the brand across organic channels.

Key Responsibilities

Strategy & Leadership

• Define and own the SEO and AEO strategy aligned to commercial objectives including revenue growth, visibility, and brand authority.

• Develop a future-ready approach to AI-era search, including entity optimisation, structured data, and AI-friendly content formats.

• Select, manage, and optimise the SEO technology stack (keyword tools, crawlers, analytics, and reporting platforms).

Content Hubs & AEO-Optimised Experiences

• Design and build authoritative content ecosystems covering workplace, warehouse, safety, and related topics.

• Architect content hubs, topic clusters, FAQs, and internal linking structures optimised for both users and AI retrieval systems.

• Leverage AI tools for research, ideation, and drafting while maintaining strong editorial standards and brand consistency.

Technical & On-Site SEO

• Lead technical SEO audits and improvements across crawlability, indexation, site architecture, faceted navigation, and performance.

• Own structured data implementation (Product, FAQ, HowTo, Organisation, etc.) to maximise visibility across rich results and AI-driven surfaces.

• Collaborate closely with development and product teams to scope, prioritise, and deliver technical enhancements.

Data, Insight & Optimisation

• Use search data, analytics, and keyword intelligence to identify opportunities and refine content and optimisation strategies.

• Build clear, actionable reporting on organic performance, content impact, and commercial outcomes for leadership.

• Run structured experiments across titles, layouts, FAQs, and internal linking to continuously improve results.

Collaboration

• Partner with social media and paid media teams to align campaigns, messaging, and landing pages across channels.

• Ensure priority content and landing pages are amplified through both paid and organic activity, informed by audience insights.

Candidate Profile

Experience & Expertise

• Proven experience leading SEO strategy for a large ecommerce or B2B website with an extensive product catalogue.

• Deep understanding of modern SEO principles and strong interest in AI-driven search, AI overviews, and entity-based optimisation.

• Demonstrated success building content ecosystems that drive sustainable traffic and revenue growth.

• Hands-on experience using AI tools to accelerate workflows while applying strong human judgment.

• Strong analytical mindset with the ability to turn data into clear priorities and decisions.

• Experience with UK or European markets is an advantage; B2B or industrial sector exposure is beneficial but not mandatory.

Practical Details

• Work Model: Remote / hybrid, based in Dubai

• Working Hours: Regular collaboration with UK stakeholders (some overlap required)

• Growth Opportunity: Clear scope to build and lead a small in-house team as the function scales

• Compensation: Competitive and commensurate with experience and seniority