Digital Marketing Manager - Real Estate

We are looking for an experienced Digital Brand Marketing Manager to lead and execute the digital brand presence for a real estate portfolio. This role will focus on strengthening brand visibility, driving digital campaigns, managing social media platforms, and supporting brand-led initiatives across multiple channels.

The ideal candidate will bring strong digital marketing expertise within the real estate sector, with hands-on experience in campaign execution, performance marketing, and cross-channel brand activation.

Key Responsibilities

Digital & Social Media Management

• Own and manage all digital and social media platforms for the real estate brand.

• Plan, execute, and monitor content calendars across platforms such as Instagram, LinkedIn, Meta, and others.

• Ensure consistent brand tone of voice and visual identity across all digital touchpoints.

Brand & Account Management

• Act as the custodian of the brand across all digital channels.

• Coordinate with internal teams, creative agencies, and external vendors to ensure seamless brand execution.

• Support brand positioning and visibility initiatives aligned with business objectives.

Performance Marketing & Campaign Optimization

• Plan and execute digital performance campaigns across Meta, Google, programmatic platforms, and other channels.

• Monitor campaign performance, analyse data, and optimise budgets to maximise ROI.

• Work closely with agencies and internal stakeholders to improve lead quality and conversion rates.

Strategy & Planning

• Develop and implement digital brand strategies aligned with overall marketing and business goals.

• Support go-to-market strategies for new launches, projects, and campaigns.

• Track KPIs, prepare performance reports, and deliver actionable insights for continuous improvement.

Event & Activation Support

• Support digital and on-ground event activations, launches, and brand initiatives.

• Manage digital amplification of events before, during, and after execution.

Cross-Channel Activation

• Drive integrated marketing efforts across digital, offline, events, and partnerships.

• Ensure alignment between brand campaigns, performance marketing, and sales objectives.

Required Experience & Skills

• Mandatory: Prior experience in real estate marketing (developer, brokerage, or real estate-focused agency).

• 6–9 years of experience in digital brand marketing.

• Strong understanding of social media management, digital campaigns, and performance marketing.

• Experience working with agencies and cross-functional internal teams.

• Data-driven mindset with strong analytical and optimisation skills.

• Excellent communication and stakeholder management abilities.

Preferred

• Experience working in the UAE or GCC real estate market.

• Exposure to premium residential, mixed-use, or large-scale real estate developments