Head of E-commerce - Fashion Retail

This senior leadership role is responsible for driving the scale, growth, and profitability of a fashion retail e-commerce business. The Head of E-Commerce will develop and execute strategies to increase Gross Merchandise Value (GMV) by leveraging marketplace optimization, advanced analytics, strategic pricing, fulfillment excellence, and digital advertising revenue.

Key Responsibilities

Strategic Growth & Market Expansion

• Develop and execute aggressive growth strategies to increase GMV and market share.

• Identify and prioritize growth levers including market expansion, product diversification, pricing optimization, catalog enhancement, and promotional strategies.

• Position the brand as a leading digital retail platform in the region.

Customer Acquisition & Retention

• Design and implement customer acquisition strategies across digital marketing channels.

• Enhance customer retention through personalized experiences, loyalty programs, and superior service delivery.

• Drive initiatives that convert first-time purchasers into loyal, repeat customers.

Product & Market Portfolio Expansion

• Lead initiatives to expand product assortments and enter new market categories.

• Pursue regional and international market opportunities.

• Collaborate with merchandising and supply chain teams to ensure product availability aligns with demand.

Marketplace Ecosystem Management

• Drive seller onboarding processes with defined quality standards.

• Monitor and optimize seller performance metrics, addressing underperformance proactively.

• Develop programs to reduce seller attrition and enhance marketplace engagement.

• Lead account management teams in optimizing seller contributions to achieve growth objectives.

Data-Driven Strategy Development

• Collaborate with analytics teams to leverage data insights and performance metrics.

• Translate insights into actionable growth initiatives including targeted campaigns, dynamic pricing, and product optimizations.

• Foster a culture of continuous improvement through data-informed decision-making.

Technology Platform Optimization

• Partner with technology teams to enhance customer-facing digital products and marketplace infrastructure.

• Ensure effective utilization of technological platforms to optimize marketplace performance.

• Lead innovation initiatives in product design and platform features to improve customer experience and operational efficiency.

Team Leadership & Development

• Build and lead high-performing teams across digital marketing, e-commerce operations, and seller management.

• Foster a culture of innovation, accountability, and continuous improvement.

• Collaborate effectively with cross-functional teams including marketing, IT, finance, and supply chain.

Stakeholder Engagement

• Align strategies and initiatives with internal stakeholders to achieve business objectives.

• Engage with external partners and vendors to enhance platform capabilities and drive growth initiatives.

Qualifications & Experience

• 15+ years in e-commerce growth leadership roles with a proven track record of scaling operations and increasing GMV.

• Demonstrated success in marketplace management, seller ecosystems, and performance optimization.

• MBA or advanced degree in Business, Marketing, or a related discipline preferred.

Core Competencies

• Strategic vision with hands-on execution capability.

• Deep expertise in digital marketing and customer acquisition.

• Comprehensive understanding of marketplace operations and performance metrics.

• Strong leadership and team development skills.

• Exceptional communication and stakeholder management abilities.

Essential Attributes

• Growth-oriented mindset with a focus on achieving and exceeding targets.

• Customer-centric with commitment to understanding and fulfilling customer needs.

• Innovative thinking and ability to implement creative solutions.

• Resilient and capable of navigating dynamic and challenging environments.

Value Proposition

• Lead a market-leading digital retail platform with opportunity to scale business significantly.

• Drive measurable impact in a high-growth e-commerce environment.

• Shape innovative solutions and strategies that influence the digital retail landscape.

• Build and lead a world-class e-commerce organization.