Marketing Communications Consultant

1. Term: 6 months
2. Location: Abu Dhabi, UAE
3. Project scope: AVP Marketing Business Partnerships CBG, Credit Cards
4. Reporting line: VP, Marketing Business Partnerships CBG, Credit Cards

The AVP Marketing Business Partnerships is responsible for creating and executing below the line, existing customer communications related to the migration of credit card customers from Visa cards to Mastercard and to 90 day engagement plans with existing credit card customers. The role reports to the VP Marketing Business Partnerships CBG Credit Cards. This role can be based in either Dubai or Abu Dhabi with travel between emirates.

KEY ACCOUNTABILITIES:

Job specific accountabilities:

• Deliver customer communications related to migration plans for existing customers on Visa credit card to Mastercard credit cards

• Deliver customer communications relating to 90-day engagement plans to existing credit card customers

• Prepare the plans with Mastercard identifying what communications are required to what customers, at what times and through which channels

• Prepare the communications in English and Arabic managing agencies to develop copywriting for relevant channels (SMS, push and EDM)

• Preparing approvals on copy and messaging across relevant stakeholders across credit card product, legal, compliance, marketing and Mastercard

• Preparing creative for EDMS by managing agencies to ensure template are correct, visuals are appropriate and creative has the relevant approvals

• Managing HTML development for EDMs including uploading visuals to FABs DAM, preheaders are loaded and links are all working

• Ensure links are tagged appropriately and managing the customer journey from an EDM to bankfab.com or other appropriate digital platforms

• Working with internal departments on requesting data for the communications (where required) and managing tests of communication with appropriate approvals

• Managing the calendar of communications and booking of slots for EDM, SMS within FAB operating model.

• Track marketing performance pre, during and post launch to ensure timely identification and effective resolution of corrective actions

• Ability to deliver on executional excellence, managing projects on time and within budget

QUALIFICATIONS & EXPERIENCE:

Minimum Qualification

• Bachelors degree in Marketing or related discipline.

Minimum Experience

• 8 years relevant experience in marketing

Other required experience:

• Experience in a marketing role working with agencies and teams.

• Marketing background from FMCG / banking business preferred. Advertising or marketing agency experience also acceptable.

• Experience of working with global, regional and local marketing teams

• Experience in the region and ideally also developed markets.

• Strong attention to detail

• Ability to review English copy with strong knowledge of copywriting, grammar rules and what makes effective marketing copy

• Able to build and execute on creative ideas.

• Comfortable in understanding marketing strategies and plans esp for below the line communication and retention plans.

• Able to adhere to clear marketing processes and influence other departments to align.

• Demonstrate a proactive, flexible and solution driven attitude and stress resilient.

• Good communication and project management skills.

• Fluent in English and ideally Arabic also.

• Computer literate and technology passionate.

• Ability to travel between office locations for meetings and workshops.