Credit Card Acquisition and Go-To-Market Manager

1. Term: 12 months
2. Location: Riyadh, KSA
3. Role: Credit Card Acquisition & Go-to-Market Manager
4. Division: Cards & Payments
5. Reporting: Head of Card Products

Focus on acquisition and go-to-market strategies for credit card products in KSA

Position Summary:
We are seeking a results-driven Credit Card Acquisition & Go-to-Market Manager to join our Cards & Payments team in KSA. This role will focus on driving customer acquisition through strategic go-to-market (GTM) planning and execution for credit card products, including co-branded offerings. The ideal candidate will be responsible for launching impactful acquisition campaigns, identifying customer segments, and maximizing market penetration through targeted strategies that align with customer needs and industry trends.

Key Responsibilities:

1. Acquisition Strategy Development
   • Develop and implement comprehensive acquisition strategies for core and co-branded credit card products, targeting diverse customer segments.
   • Analyze market data and customer insights to identify key acquisition channels, customer needs, and competitive positioning.
   • Create customer personas and refine acquisition strategies based on segment-specific needs, ensuring relevance and impact.
2. Go-to-Market (GTM) Planning & Execution
   • Lead the development of go-to-market plans for new credit card launches, ensuring a cohesive approach across all acquisition channels.
   • Collaborate with Marketing, Sales, and Digital teams to create multi-channel campaigns that include digital, social media, in-branch, and partner promotions.
   • Define launch objectives, timelines, and KPIs to measure acquisition success and maximize market reach.
3. Channel Optimization & Partnership Development
   • Identify and optimize acquisition channels, such as digital advertising, influencer marketing, partnerships, and branch networks, to increase conversion and drive customer acquisition.
   • Develop and manage relationships with key acquisition partners, including retail and commerce players, ensuring alignment on target audiences and campaign goals.
   • Implement innovative acquisition tactics, such as referral programs, exclusive offers, and bundled packages, to attract new customers.
4. Market Research & Competitive Analysis
   • Conduct market research to understand customer preferences and behaviors, identifying trends that inform acquisition strategies.
   • Perform competitive analysis to benchmark acquisition tactics and identify market opportunities, ensuring the banks offerings remain competitive.
   • Use insights from research and competitive analysis to adapt GTM and acquisition strategies, aligning with evolving market needs.
5. Performance Monitoring & Optimization
   • Track the performance of acquisition campaigns, measuring metrics such as customer acquisition cost, conversion rates, and customer lifetime value.
   • Gather and analyze customer feedback on acquisition initiatives, optimizing campaigns based on customer responses and behaviors.
   • Provide insights and recommendations to leadership on acquisition performance, identifying areas for improvement and growth.
6. Cross-functional Collaboration
   • Partner with Product, Marketing, Digital, Sales, and Legal teams to align on acquisition strategies and ensure regulatory compliance in campaigns.
   • Coordinate with external co-brand partners on joint acquisition initiatives, ensuring consistent messaging and smooth execution.
   • Act as the primary point of contact for acquisition-related initiatives, managing feedback, dependencies, and stakeholder expectations.
7. Regulatory Compliance & Risk Management
   • Ensure all acquisition campaigns comply with KSA regulatory requirements, maintaining transparency and accuracy in all customer-facing content.
   • Identify and address potential risks in acquisition initiatives, collaborating with Compliance and Legal teams to uphold regulatory standards.

Qualifications:

• Bachelors degree in Business, Marketing, or a related field (MBA or relevant advanced degree preferred).
• 5+ years of experience in acquisition marketing, go-to-market planning, or product management within the financial services or payments industry, with a focus on credit cards.
• Proven experience in creating and executing acquisition strategies and go-to-market plans that drive customer growth.
• Knowledge of the KSA banking landscape, particularly in credit card acquisition strategies and regulatory requirements.
• Strong project management skills with a demonstrated ability to lead cross-functional teams.
• Analytical thinker with a solid understanding of customer behavior, market trends, and acquisition metrics.
• Excellent communication and presentation skills, with the ability to convey acquisition strategies to stakeholders effectively.