Job Openings Cards Acquisition

About the job Cards Acquisition

  1. Client: FAB
  2. Term: 12 months
  3. Location: Abu Dhabi, UAE
  4. Experience requirement: 10-15 Years
  5. Project scope: Cards Specialist (acquisition)


Role :

Acquisition

  • Identify acquisition opportunities focusing on cross-sell for the short-term
  • Work on acquisition of new-to-bank customers though digital and non-digital channels
  • Work on launching digital campaigns through owned and paid media channels
  • Design the ideal campaigns based on an understanding of the client capabilities and priorities
  • Build business cases to facilitate internal buy-in and approvals
  • Coordinate campaign execution and troubleshoot any issues that may com-up
  • Understanding of market segments to drive acquisition
  • Expertise in multi-channel acquisition including direct/cross-sell/digital/3rd party/branches
  • Thorough understanding of acquisition drivers onboarding criteria, credit initiation process, credit policy, app score, bureau dynamics, etc.
  • Previous experience in designing, launching incentive structures and tactical campaigns
  • Knowledge of acquisition cost optimization, approval rate lift, channel mix, sales productivity etc.
  • Understanding and experience of STP customer onboarding, process reconfiguration
  • Strong stakeholder management including business (product/portfolio), credit, operations, IT, HR, 3rd parties
  • Experience in Sales compliance, risk management and controls

KPIs:

  • Number of new acquired MC cards
  • Spend uplift from existing portfolio
  • Timeliness of new product launch

Knowledge & Experience:

10-15 years experience in full lifecycle of product launch including:

  • Designing product features
  • Understanding segment needs
  • Exploring partnerships
  • Configuring systems with internal stakeholders including IT, contracting, marketing
  • Execute Go-To-Market strategy for product launch
  • Independent and self-starter individual with right level of analytical, communication, leadership, and stakeholder management skills to manage end-to-end card product launch or revamp projects
  • Knowledge in Arabic language is a plus but not a mandatory requirement
  • GCC experience would be preferable

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