About the job Deputy Head of Cards
We are looking for a Deputy Head of Cards to join this large bank located in Riyadh, KSA. Reporting to the Head of Cards, you will be responsible managing and building an existing portfolio as well as new product launches. Strong preference will be given to an Arabic speaker with GCC experience with a strong Product background.
- Term: 12 months
- Job location: Riyadh, KSA
- Experience requirement: 10 15 years
- Project scope: Deputy Head of Cards
Role :
a. Acquisition:
- Identify acquisition opportunities focusing on cross-sell for the short-term
- Design the ideal campaigns based on an understanding of the client capabilities and priorities
- Build business cases to facilitate internal buy-in and approvals
- Coordinate campaign execution and troubleshoot any issues that may come-up
b. Portfolio:
- Analyze current portfolio and identify improvement areas across activation, spend and authorization
- Recommend a set of actions and translate them into campaigns and improvement projects
- Design the ideal campaigns based on an understanding of client capabilities and priorities
- Build business cases to facilitate internal buy-in and approvals
- Coordinate campaign execution and troubleshoot any issues that may com-up
- Work with analytics teams to assess campaign results
c. Product:
- Work with the Bank and scheme teams to define new products and optimal CVP
- Help build product business case and help obtain internal and external approvals for launch
- Program manage new product launch by coordinating across all stakeholders
- Report on progress and troubleshoot / escalate issues
KPIs:
- Number of new acquired cards
- Spend uplift from existing portfolio
- Timeliness of new product launch
Knowledge & Experience:
10-15 years experience in full lifecycle of product launch including:
- Designing product features
- Understanding segment needs
- Exploring partnerships
- Configuring systems with internal stakeholders including IT, contracting, marketing
- Execute Go-To-Market strategy for product launch
- Independent and self-starter individual with right level of analytical, communication, leadership, and stakeholder management skills to manage end-to-end card product launch or revamp projects
- Knowledge in Arabic language is a plus but not a mandatory requirement
- GCC experience would be preferable