Job Description

Lifecycle Marketing Manager (BPO) (C1/C2 EN/ES) (Honduras/SPS)

Location: San Pedro Sula (HN), Santo Domingo (DR), or Bogotá (CO)
Schedule: Full-Time
Reports to: Head of Marketing / Marketing Manager

About the Role

We are seeking a strategic, detail-oriented Lifecycle Marketing Manager to fully own and lead all lifecycle and email marketing initiatives within our Client Acquisition team.

Although this position operates at a Senior Specialist level, the title reflects the full scope of ownership and accountability. This is a hands-on, execution-driven role with end-to-end responsibility for strategy, execution, systems, performance, and cross-functional alignment.
This role does not include people management, but it requires strong autonomy, leadership through influence, and measurable business impact.

You will design and execute lifecycle strategies that move leads through the funnel, retarget high-intent prospects, optimize lead nurturing, and drive pipeline and revenue growth in close collaboration with Marketing, Sales, and Operations.

Key Responsibilities

• Own and execute the full email and lifecycle marketing strategy for client acquisition, including:

  • Lead nurture sequences

  • Product and service campaigns

  • Newsletters and outbound communications

  • Automated workflows and triggers

• Collaborate cross-functionally with Paid Media, SEO, Content, and Sales teams to:

  • Retarget high-intent leads

  • Leverage behavioral data (downloads, ads, forms, website activity)

• Build and maintain lead scoring models and segmentation logic based on behavior, intent, and lifecycle stage.

• Develop and manage partner and client newsletters, ensuring alignment with brand voice and business goals.

• Align closely with Sales to ensure:

  • Clear lifecycle definitions

  • Seamless lead handoffs

  • Consistent, high-converting messaging

• Analyze and optimize performance across key metrics:

  • Open rates, CTRs, conversions

  • MQL SQL progression

  • Pipeline and revenue impact

• Manage or coordinate marketing automation tools, ensuring:

  • Accurate tagging and tracking

  • Automation best practices

  • Data integrity and compliance

• Continuously test and optimize subject lines, copy, send times, workflows, and segmentation.

• Stay current on lifecycle marketing best practices and proactively share insights with the broader team.

What Were Looking For

• 2–4+ years of experience in B2B lifecycle or email marketing, preferably targeting the U.S. / English-speaking market

• Proven experience owning full-funnel lifecycle campaigns with measurable revenue impact

• Strong hands-on experience with email and automation platforms such as:

  • HubSpot, Marketo, Klaviyo, ActiveCampaign (or similar)

• Solid understanding of B2B funnels, lead nurturing, scoring, and segmentation

• Excellent written English (C1–C2 level required) — clarity, tone, and persuasion are critical

• Highly collaborative, comfortable working across Marketing, Sales, and Ops

• Data-driven and analytical mindset with strong attention to detail

• Self-starter who thrives in fast-paced, cross-functional environments

• Experience in BPO or service-based industries is a plus

How to Apply

Please submit:

• Your updated résumé

• Your LinkedIn profile link

• A short paragraph explaining why you are an ideal fit for this role