Performance & Paid Media Senior Specialist BPO (C1-C2 EN/ES) (Honduras/SPS)

Location: San Pedro Sula (Honduras) | Santo Domingo (DR) | Bogotá (Colombia)
Employment Type: Full-time
Reports to: Head of Marketing

ABOUT THE ROLE

We are seeking a Performance & Paid Media Senior Specialist to fully own the strategy and hands-on execution of our paid and performance marketing efforts.

This is a senior individual contributor role with end-to-end accountability for performance outcomes — from strategy and execution to optimization, measurement, and ROI.

You will operate with high autonomy while collaborating closely with creative, content, analytics, sales, and web teams, ensuring that paid media efforts drive qualified pipeline, revenue growth, and measurable impact.

KEY RESPONSIBILITIES

• Own and execute full-funnel performance marketing strategies across paid, organic, and owned channels

• Plan, launch, and optimize paid media campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms

• Manage media buying, budget allocation, bidding strategies, and audience segmentation

• Optimize conversion rates (CRO) through A/B testing of landing pages, creatives, and messaging

• Design and optimize retargeting and remarketing strategies to improve efficiency and ROAS

• Track and analyze key metrics: CAC, LTV, ROAS, funnel conversion rates, and attribution models

• Write and optimize high-converting ad copy for performance campaigns

• Continuously test creatives, formats, messaging, and targeting strategies

• Implement and maintain accurate tracking (UTMs, pixels, conversion events)

• Deliver weekly and monthly performance reports with actionable insights

• Stay current with platform updates, algorithm changes, and best practices

• Collaborate with creative, content, analytics, sales, and product teams

• Partner with web and development teams to improve landing pages, UX, and tracking

• Align closely with sales teams to support pipeline growth and revenue goals

QUALIFICATIONS & SKILLS

• 2+ years of experience in performance marketing, paid media, or growth marketing

• Proven success managing multi-channel paid campaigns (Google, Meta, LinkedIn, YouTube)

• Strong B2B targeting experience, ideally focused on the U.S. market

• Experience in BPO or service-based industries is a plus

• Advanced analytical mindset with strong understanding of attribution and funnel metrics

• Proficiency with Google Analytics, CRM systems, and marketing automation tools

• Solid experience in A/B testing across ads, landing pages, and conversion flows

• Excellent copywriting skills for paid and performance marketing

• Ability to combine strategic thinking with hands-on execution

• Bachelors degree in Marketing, Business, Communications, or related field

• English proficiency required: minimum C1–C2 (mandatory)

HOW TO APPLY

Please submit:

• Your updated résumé

• Your LinkedIn profile link

• A short paragraph explaining why you are the ideal candidate for this role